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Marketing Management

This class was created by Brainscape user Brian Weiss. Visit their profile to learn more about the creator.

By: Brian Weiss
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Decks in this class (13)

Chapter 1
When a person gives up something ...,
For any exchange to take place th...,
The key to achieving organization...
10  cards
Vocabulary
The leading and managing of the f...,
A ratio of the bundle of benefits...,
Marketing the dimension of market...
34  cards
Chapter 2
What is value,
What is a mission statement,
What are the components of a miss...
14  cards
Chapter 3
What is marketing intelligence,
What is market research,
What does the research process in...
11  cards
Chapter 4
What are internal behaviors that ...,
What are external behaviors that ...,
What internal personal characteri...
16  cards
Chapter 5
What are the differences between ...,
How do relationships with the cus...,
How does the number and size of c...
22  cards
Chapter 6
What is segmentation,
What is the basis for segmentation,
What is target marketing
16  cards
Vocabulary (Exam 2)
The physical tangible elements th...,
Frequently purchased relatively l...,
A set of assets and liabilities l...
39  cards
Chapter 7
Product characteristics,
The fundamental need met by the p...,
Product classifications
20  cards
Chapter 8
Benefits of brand equity,
Branding strategies,
Brands created to be separate fro...
7  cards
Chapter 9
Service characteristics,
The characteristic of a service i...,
The characteristic of a service i...
16  cards
Chapter 10
A pricing strategy in which a fir...,
A pricing strategy in which a fir...,
A pricing tactic in which a firm ...
20  cards
Chapter 11
Value chain primary activites,
Value chain support activities,
Functions of intermediaries
7  cards

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Marketing Management

  • Class purpose General learning

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