Chapter 11 Flashcards
1
Q
Value Chain- Primary Activites
A
- Inbound Logistics
- Operations
- Outbound Logistics
- Marketing & Sales
- Service
2
Q
Value Chain- Support Activities
A
- Firm Infrastructure
- Human Resource Management
- Technology Development
- Procurement
3
Q
Functions of Intermediaries
A
- Physical Distribution Functions
- Transaction and Communication Functions
- Facilitating Functions
4
Q
The shortening or collapsing of marketing channels due to the elimination of one or more intermediaries
A
Disintermediation
5
Q
Types of Vertical Marketing Systems (VMS)
A
- Corporate Systems
- Contractual Systems
- Administered Systems
6
Q
Logistical Functions
A
- Order Processing
- Warehousing and Materials Handling
- Inventory Management
- Transportation
7
Q
Transportation Methods
A
- Pipeline
- Water
- Air
- Motor
- Rail
