Chapter 7.4: Technology Flashcards

1
Q

One challenge with a mobile office environment is that is affects the ____________________ within a brokerage

A

Sense of community

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2
Q

One challenge with a mobile office environment licensees may feel more ____________ or ____________ removed from the brokerage

A

Distant or physically

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3
Q

One challenge with a mobile office environment is a lack of colleagues __________________________, collaborations, and partnerships

A

Learning from one another

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4
Q

________________: when desks are assigned to workers as needed, rather then assigning a permanent desk to each worker

A

Hot desking

Aka temp desk

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5
Q

One benefit of a mobile office environment is __________________

A

Higher performance

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6
Q

One benefit of a mobile office environment is that you can accomplish ___________ and work more _______________

A

More

Efficiently

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7
Q

One benefit of a mobile office environment is that less time is wasted in ____________

A

Commuting

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8
Q

One benefit of a mobile office environment is that is allows better _________ to clients and generates ____________________

A

Service

Higher revenue

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9
Q

_______________: the applications (programs) that the computer runs to enable the user to accomplish task

A

Software

Example: excel, PowerPoint, word

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10
Q

____________________: a site that pulls together information on real estate related topics with a focus on real estate listings

A

Multiple listing service (MLS)

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11
Q

Who manages the MLS?

A

Real estate boards

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12
Q

The MLS is a data base that provides a ___________________ of real estate listings and a history of sales in a ______________

A

Current inventory

Geographic area

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13
Q

Functions of the MLS include:

A
  • listing searches
  • producing automated hot sheets
  • generating Comparative Market Analysis (CMA)
  • manage the listing information
  • tracks, plans, and managed business tasks
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14
Q

Feature of the MLS include

A
Direct messaging 
Data sharing 
Group chatting 
Online white boards 
Screen sharing
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15
Q

________________: electronically generate the most common forms and contracts used in real estate transactions

A

Forms software

Such as docusign

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16
Q

________________: accounting software packages

A

Budget tracking and accounting

QuickBooks, Wave, Zoho Books

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17
Q

__________________: emails, schedule activities, automatic reminders, organize and keep track of client information

A

Personal Information Management (PIM)

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18
Q

____________________: data application that manages the users contacts, controlling and organizing client information

A

Customer relationship management (CRM)

CRM > PIM

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19
Q

___________________: a mapping system that provides several layers of data and information, beyond what a traditional map can offer

A

Geographic Information System (GIS)

Such as additional filters such as 2 bedrooms, 2 baths

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20
Q

When it comes to photo editing and marketing, what can you edit?

A

Garbage cans

Car parked in driveway

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21
Q

When it comes to photo editing, what CANNOT you edit?

A

Removing nearby power lines

Changing any physical characteristics of a property

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22
Q

The 3 compatibility issues

A
  • compatibility across operating systems
  • compatibility with mobile devices 
  • compatibility with other programs
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23
Q

__________________: build and maintain relationships with clients

Such as zoom or FaceTime

A

Video conferencing platforms

Must offer unique ID’s and passwords to protect clients privacy

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24
Q

___________________: can collect data from prospective clients, answers frequently asked questions, integrates with websites and other services

A

Chatbots

A benefit: can operate 24/7

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25
Drones are classified as _______
UAV - unmanned aerial vehicles
26
A _______________________ is required to fly a drone weighing over 25 kilograms
Special flights operations certificate
27
_________: unique way to capture the visuals of a property - extremely expensive way of capturing aerial photos and videos - licensee must comply with Transport Canada rules and privacy laws
Drones
28
____________: capable of recording high quality videos - automatic settings that can be easily used by any amateurs - excellent quality photos are produced
DSLR cameras
29
____________: an interactive way to preview a property prior to actually visiting - captures rooms that are difficult to photograph - provides a clearer look at a property’s layout - provides a tour of a neighbourhood or a larger acreage with multiple buildings
360 camera
30
____________ attract potential clients looking for a representative
Websites
31
Websites share ____________
Market information
32
Websites are used to promote ____________
Clients listings
33
Websites are used to communicate ______________ and _________
Credentials and experience
34
Websites allow the licensee to present and is available ___________ any location
24 / 7
35
__________________: the licensees ________________ must be easy to locate on the website
Contact information x2
36
What’s the 1 advantage to developing your own website
Significantly less expensive
37
Disadvantages to _________ are: - amateur looking websites can negatively influence the licensees image - unprofessional looking ________ can instantly turn potential clients away - it is very time consuming
Websites X2
38
________________: the name used to direct internet traffic to a company website
Domain! kaleblakely.com
39
Building a websites content Introduction
Short biography provides the opportunity to share information
40
Building a websites content Testimonials
Provide evidence of success by including testimonials form satisfied past clients
41
Building the websites content Local expertise
Share information pertaining to the licensees area of expertise, geographical area they are located or a type of property that they specialize in
42
Building the websites content Current listings
Market current listing to gain additional exposure. A licensee personal business website will likely have additional information that does not fit on an MLS
43
Building a website content Sales and accomplishments
Showcasing successful property sales will provide concrete evidence of the real estate experience
44
____________: discussion or informational website that is regularly updated with posts sharing options, news, links, or other types of content
Blogs
45
Is it not required that the licensee includes the name of their brokerage in each ____________
Blog post
46
Positives of a blog include: - provides an excellent venue for sharing important and relevant content with visitors - attracts new visitors to the website, increasing the representative online exposure -regularly updated blogs provide incentive for readers to return -used a method of communicating interesting information to existing and potential clients - focus on real estate related information, such as market news, home maintenance tips -
Read all this bitch!! Blogs!!
47
Negative of blog posts
Time consisting
48
____________________: a platform that allows for the sharing of audio content. Licensees can record and broadcast their thoughts, interviews with guests, and insights into industry news
Podcasts podcasting
49
___________: measurements, collection, analysis, and reporting of data pertaining to how visitors are using a website
Web analytics
50
___________________: the process that affects how easily a website can be found ORGANICALLY (no money) on search engines
Search engine optimization (SEO)
51
________________: an effective way to communicate with a network, or with one or more segments within a network, all at once
Email marketing Just think of mail blasts to 4000 people
52
_________________ - highlights the property’s attributes - includes a photograph or two of the property - provide a link to a website with additional info
Email advertisement
53
SMS stands for?
Short messaging services
54
__________________ - limited to short text messages only - does not support images, video, or other popular communication media - text only lol
Short messaging services (SMS)
55
_______________ must provide an option to unsubscribe
Mailing list
56
______________: the sender must always obtain consent before adding a client to a _____________
Mailing list X2
57
For mailing list, you must ______________________ if they ask
remove the client immediately
58
A _______ should provide compelling content
Newsletter Such as market news or local events
59
A newsletter shouldn’t be more frequently than ____________
Once a week
60
For _________________, use a friendly but professional tone and keep messages relatively succinct to keep readers engaged File sizes should be kept _____________ so that receiving messages is not difficult Respect the _____________ of recipients. Never include a persons email address in a message for others to read. Instead use the BBC Provide an option for subscribers to _____________ of receiving future newsletters
Newsletters Small Privacy Opt-out
61
_______________________ addresses the use of commercial electronic messages that are sent for the purposes of encouraging participation in a commercial activity
Canadas anti-spam legislation
62
____________________________: Every CEM must: 1) be sent with the recipients express or implied consent to receive such messages 2) include clear identification and contact information 3) provide a no cost unsubscribe mechanism (within 10 days max!) 4) must identify the sender, the company
Commercial electronic message (CEM)
63
____________________: - mass distributed and unsolicited email - become a large and growing problem for email users - clogs up email accounts and is often difficult to discern from other, legitimate email messages
Spam (junk mail)
64
The maximum administrative penalty for contraventions of the Canada anti-spamming legislation is:
$1m for an individual | $10m for any other legal entity, including a business
65
______________: virtual communities and networks that allow participants to communicate, interact, create, share, and exchange information and ideas
Social media
66
Ideally for ___________, you want to maintain separate accounts for personal and professional use
Social media
67
With social media, you want to maintain a friendly but professional tone Ensure ______________ as it’s important
human touch,
68
Other aspects of ______________ is to interact with other users and respond to questions and comments