Chapter 7 Textbook

Question 2

high-tech politics

Answer 2

A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology

Question 3

mass media

Answer 3

Television, radio, newspapers, magazines, and other means of popular communication.

Question 4

media event

Answer 4

Events purposely staged for the media that nonetheless look spontaneous.

Question 5

press conferences

Answer 5

Meetings of public officials with reporters.

Question 6

investigative journalism

Answer 6

The use of in-depth reporting to unearth scandals, scams, and schemes, which at times puts reporters in adversarial relationships with political leaders.

Question 7

print media

Answer 7

Newspapers and magazines, as compared with broadcast media.

Question 8

broadcast media

Answer 8

Television and radio, as compared with print media.

Question 9

narrowcasting

Answer 9

Media programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience.

Question 10

chains

Answer 10

Newspapers published by massive media conglomerates that account for over four-fifths of the nation’s daily newspaper circulation.

Question 11

beats

Answer 11

Specific locations from which news frequently emanates, such as Congress or the White House.

Question 12

trial balloons

Answer 12

An intentional news leak for the purpose of assessing the political reaction.

Question 13

sound bites

Answer 13

Short video clips of approximately 15 seconds; typically all that is shown from a politician’s speech or activities on the nightly television news.

Question 14

talking head

Answer 14

A shot of a person’s face talking directly to the camera.

Question 15

policy agenda

Answer 15

The issues that attract the serious attention of public officials and other people actively involved in politics at the time.

Question 16

policy entrepreneurs

Answer 16

People who invest their political “capital” in an issue.