Chapter 7 Survey Research

Question 1

Mailed survey, group survey, Phone survey, In-person interview, and Electronic survey

Answer 1

5 Survey Designs

Question 2

Common in survey research, respondents are more likely to answer, easy to process and statistically analyze, information is surface-level, may obscure what people really think if the response options don’t reflect the true range of choices

Answer 2

Closed ended questions

Question 3

questions that ask more than one question at the same time (ex: have you ever used cocaine or know anyone that has used cocaine?)

Answer 3

Double barreled question

Question 4

a question that contains 2 negatives which makes it hard to interpret (never, nothing, no one, cannot)

Answer 4

Double negative question

Question 5

The range of choices should cover all possible options

Answer 5

Exhaustive responses

Question 6

established whether upcoming questions apply to the respondent

Answer 6

Filter questions

Question 7

floaters are people who provide an opinion on a topic they know nothing about

Answer 7

Floating

Question 8

Can be constructed by combining the answers to multiple questions into 1 composite measure because we want as much information as possible

Answer 8

Index (or scale)

Question 9

survey responses that indicate the extent to which the person agrees or disagrees with a statement

Answer 9

Likert-type questions

Question 10

surveys that are conducted using more than 1 method, allows the strengths of 1 survey design to compensate for the weaknesses of another

Answer 10

Mixed-mode surveys

Question 11

a survey that covers a range of topics of interest to different social scientists

Answer 11

Omnibus survey

Question 12

used when there’s very little information on that topic, can provide a ton of information but are hard to statistically analyze, facilitates more detailed answers, can lessen confusion about the meaning of responses with complex concepts or when multiple answers might apply

Answer 12

Open-ended questions

Question 13

the severe instrument containing the questions for a self-administered survey

Answer 13

Questionnaire

Question 14

involves a collection of information from a sample of individuals through their responses to questions

Answer 14

involves a collection of information from a sample of individuals through their responses to questions