Chapter 7: Human Memory Flashcards
What are the three key processes in human memory?
- encoding > get in
- storage > maintained
- retrieval > pulled out
What are memories and are they static?
Memories are rough constructions
- no they change over time
What is attention and what does it do?
- Focusing of awareness on a narrow range of stimuli
- Filters screen out all but select info
What is the cocktail party phenomenon?
Indicates that people are blocking out information but still are sensitive to important phenomena
> meaning that filtering/screening happens late or after the brain has processed the meaning
> in actuality it happens both early, intermediate and late
What does filtering depend on?
- cognitive load
-> high-load tasks lead to early selection
> low-load tasks more capacity for later selection
What negatively impacts both memory and task performance?
Divided attention
What is the main factor in influencing how much is remembered?
HOW people attend to info
Who came up with the levels-of-processing theory?
Craig and Lockhart
What is the Levels-of-processing theory?
That deeper processing results in longer-lasting memory codes:
1- structural encoding > physical structure
2- phonemic encoding > sound
3- Semantic encoding > meaning of verbal input
What is encoding enrichment?
- Elaboration> linking stimulus to other info when encoding
- Visual imagery> images to represent words
- Self-referent encoding> how info is personally relevant
What is the benefit of visual imagery as encoding enrichment?
2 codes are better than one
> dual-coding theory: enhanced by both semantic and visual
What is the Atkinson + Shiffrin model of memory storage?
Sensory memory> Short-term > Long-term
> retrieval occurs between STM and LTM
What is sensory memory?
- preserves info in original sensory form
- 1/4 second
- vision causes afterimage
- time to recognize stimuli
What is short-term memory?
- Limited capacity store
- 20 seconds unrehearsed
- indefinitely if rehearsed
- 7 +/- 2 items (Miller)
- more likely 4 +/- 1 items
What is the difference between maintenance and elaborative rehearsal?
- maintenance: keeps info in consciousness
- elaborative: increases probability of retaining info in future
What contribute to info loss?
- time-related decay
- interference from competing material
Why has STM capacity been overestimated in the past?
- Covert rehearsal
- Chunking
What is chunking?
Grouping familiar stimuli to store as a single unit
What do experts do to help them remember?
Chunk while encoding
What were the original features of short term memory?
Limited capacity and storage duration
What is the current model for short-term memory?
Working memory model (Badderly)
What is working memory?
A limited capacity storage system that temporarily maintains and stores info with an interface between perception, memory and action
> reconciles problem with original STM model
What are the 4 components of Badderly’s working memory model?
1- Phonological loop > maintenance rehearsal
2- Visuospatial sketchpad > holding of visual images
3- Central executive system > deploys attention and switches focus
> coordinates actions of other modules
4- Episodic buffer > temp store integrates working memory components and serves as interface with LTM
What is working memory capacity?
the ability to hold and manipulate info in conscious attention
> role in complex cognitive processes
What is long-term memory?
- unlimited capacity store
- hold info indefinitely
- no evidence that memories are stored permanently
What are flashbulb memories?
Vivid recollections of momentous events
What did flashbulb memories and ESB prove?
That memories are reconstructions and full of distortions therefore there is no proof that they are permanent or that forgetting is a retrieval failure
What is clustering?
Tendency to remember similar/related items in groups
What is a conceptual hierarchy?
multilevel classification system based on common properties among items
> can improve recall dramatically
> typically applied to factual info
What is a schema?
Organized cluster of knowledge about a particular object or event abstracted from previous experience
> people more likely to remember things consistent with their schema
> inverse also true: things that violate schema also memorable
Why are relational schemas important?
They may be related to disorders
> low self esteem and social anxiety
>the wy you process info about others and self
What is a semantic network?
Nodes representing concepts joined together by pathways that link related concepts
> shorter pathways = stronger links
What is spreading activation?
when people think about a word and automatically think of related words
What are connectionist models?
How neural networks appear to handle info
> Parallel distributing Process (PDP)
What is the PDP model?
Assumes that cognitive processes depend on patterns of activation in highly interconnected computational networks that resemble neural networks
> large network of nodes that operate like neurons
> specific memories correspond to particular patterns of activation in networks
> excitatory and inhibitory signals