Chapter 7 - Article #2

Question 1

What was the key event that marked the shift in global perception of wine quality in the 1970s?
a) The Paris Climate Accords
b) The Judgment of Paris wine competition
c) The establishment of Brand Australia
d) Introduction of precision viticulture

Answer 1

b) The Judgment of Paris wine competition

Question 2

Which factor contributed most to the rise of New World (NW) wine producers in the 1980s?
a) Higher government subsidies
b) Advances in consumer-focused branding
c) Decline in Old World (OW) wine production
d) Lower environmental concerns in NW regions

Answer 2

b) Advances in consumer-focused branding

Question 3

Why did Australia succeed in the UK wine market in the 1990s?
a) Strong government intervention to protect domestic brands
b) Development of export-oriented infrastructure and branding
c) Innovation in bulk wine production
d) Exclusive partnerships with French distributors

Answer 3

b) Development of export-oriented infrastructure and branding

Question 4

How did technological modernization support the growth of the NW wine industry?
a) Introduction of terroir-focused branding
b) Use of precision viticulture and advanced oenology techniques
c) Reduction of labor costs through automation
d) Government-mandated agricultural reforms

Answer 4

b) Use of precision viticulture and advanced oenology techniques

Question 5

What distinguishes OW from NW wine producers regarding market response?
a) OW producers focus on high volume, low-cost wines.
b) NW producers lack branding capabilities.
c) OW producers integrate terroir branding with modernization.
d) NW producers avoid scientific innovations in viticulture.

Answer 5

c) OW producers integrate terroir branding with modernization.

Question 6

Which OW country saw the most significant export growth in sparkling wines between 2001–2011?
a) France
b) Italy
c) Spain
d) Portugal

Answer 6

b) Italy

Question 7

What was a key reason for the decline in France’s global market share in mid-low priced wines?
a) Over-reliance on exports to Asian markets
b) Lack of adaptability in response to NW branding strategies
c) Decreased domestic wine production
d) Higher subsidies for Spanish and Italian wines

Answer 7

b) Lack of adaptability in response to NW branding strategies

Question 8

What role did Australian institutions play in the wine industry’s growth?
a) They subsidized bulk wine exports.
b) They centralized research priorities for export-oriented production.
c) They limited international collaborations to protect local knowledge.
d) They enforced strict regulations on wine variety.

Answer 8

b) They centralized research priorities for export-oriented production.

Question 9

How is terroir significant in consumer-driven markets for OW wines?
a) It represents the industrial standard for quality wines.
b) It links wine to specific geographical and cultural origins.
c) It is a marketing term with no real economic value.
d) It appeals mainly to younger, inexperienced consumers.

Answer 9

b) It links wine to specific geographical and cultural origins.