Chapter 7 Flashcards
What are the four principle parts of formatting?
Selecting a font
Writing headings
Using white space
Inserting graphics
What is the difference between serif and sans serif?
Serifs are the widened feet at the end of font strokes that help to guide the reader’s eyes
What is kerning?
The spacing between letters
What is a font’s stroke?
The thickness of the lines
Light, regular, or bold
What are some of the aspects of typography anatomy?
The normal font characters reside within the baseline and median points, with ascending (d) or descending (p,q) points extending out from that baseline to median range.
What fonts should be chosen?
A pair of fonts (One serif and one sans serif) for the titles/headings and text body
What should be remembered in selecting headings for the text body sections?
Do:
Parallelism
Consistency
Do not:
Underline
All-caps
What are some appropriate ways to make headings stand out?
Color
Bolding
Italics
Grayscale
What is the importance of white space in an email?
Enhancing readability, directing attention, and lightening the feeling of the page
What are some good ways to make text more readable?
Left-align or justify Shorten lines (Use columns and/or large margins) Use 1.15 line spacing as default Write short paragraphs
How should graphics be inserted and presented to make them more readable and appealing?
Anchor them with a clear reference
Position them strategically
Interpret the meaning for the object
