Chapter 3 Flashcards
What acronym demonstrates efficient presentation planning?
PASS
Define your Purpose
Consider your Audience
Develop a Strategy
Build your Structure
Purpose - Audience - Strategy - Structure
What are some points to consider in defining the purpose of a message or presentation?
What information do I want to share?
What feeling do I want to convey?
What action do I want to occur?
What is a message statement (Written before the presentation is formed)?
A single, concise sentence that clearly defines the purpose of the message
What are some points to ponder in considering the audience receiving your message or presentation?
(Know-Feel-Do)
KNOW. What does my audience already know about my subject? How will I make my message interesting and relevant to them? Do they know my qualifications?
FEEL. Will my audience have positive, negative, or neutral feelings about my message? How should I address those feelings?
DO. What action should my audience take based on my message? How will I motivate them to take that action?
What should be done ahead of time to prepare for presentations to international groups?
Learn about the culture so as to avoid any gaffes that might decrease the efficacy of your message
How does one tailor their message to their audience?
Picture the audience in question in your mind as you write. Consider what they are expected to know or not know at the start of the meeting.
Supplying too little or too basic information is demeaning and leaves the audience bored. Supplying too much information is also demeaning and leaves the audience confused.
In developing your message strategy, I should keep in mind Aristotle’s three methods of rhetorical argument. What are they?
Ethos, logos, and pathos
What is ethos?
Credibility, trust
What is logos?
Logic, reason, proof
What is pathos?
Emotion, values
What are the how, when, why, where, and what of a message or presentation?
How - Choose the communication channel that best supports your content and most appeals to your audience.
Why - Emphasize why the audience needs to read your message.
What and where - When formulating a strategy, be aware of the context.
When - Deliberately pace the delivery of your content.
How should a message or presentation be structured?
According to the order, pattern, and structures that psychology teaches us the human brain prefers (More to come in the next chapter on this topic)
