Chapter 7 Flashcards
Advertising support model
Charging fees to advertise on a site
Affiliate model
Charging fees to direct site visitors to other companies’ sites
Bootlegging
Informal work on projects other than those officially assigned, of employee’s own choosing and initiative
Business incubators
Protected environments for new, small businesses
Business plan
A formal planning step that focuses on the entire venture and describes all the elements involved in starting it
Entrepreneur
Individuals who establish a new organization without the benefit of corporate sponsorship
Entrepreneurial orientation
The tendency of an organization to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods or services
Entrepreneurial venture
A new business having growth and high profitability as primary objectives, an assessment of the opportunity, an assessment of the entrepreneur, specification of activities and resources needed to translate your idea into a viable business, and your source(s) of capital
Entrepreneurship
The pursuit of lucrative opportunities by enterprising individuals
Franchising
An entrepreneurial alliance between a franchisor (an innovator who has created at least one successful store and wants to grow) and an franchisee (a partner who manages a new store of the same type in a new location)
Initial public offering (IPO)
Sale to the public, for the first time, of federally registered and underwritten shares of stock in the company
Intermediary model
Charging fees to bring buyers and sellers together
Intrapreneur
New-venture creators working inside big companies
Legitimacy
People’s judgment of a company’s acceptance, appropriateness, and desirability, generally stemming from company goals and methods that are consistent with societal values
Opportunity analysis
A description of the good or service
