Chapter 7

Question 1

Key Performance Indicators—measurable values defined by a firm to demonstrate progress toward a given goal. Examples are quite broad and could include customer acquisition, cost reduction, or improvement in the ROI of online ad campaigns.

Answer 1

KPIs

Question 2

An open source, decentralized payment system (sometimes controversially referred to as a digital, virtual, or cryptocurrency) that operates in a peer-to-peer environment, without bank or central authority.

Answer 2

Bitcoin

Question 3

A digital asset where a secure form of mathematics (cryptography) is used to handle transactions, control the creation of additional units, and verify the transfer of assets. Cryptocurrencies usually take advantage of a technology known as a blockchain.

Answer 3

Cryptocurrencies

Question 4

A distributed and decentralized ledger that records and verifies transactions and ownership, making it difficult to tamper with or shut down.

Answer 4

Blockchain