Chapter 6: The Politics of Public Opinion Flashcards
A person or entity that teaches and influences others about politics through use of information
Agent of political socialization
Increased media coverage of candidates who poll high
Bandwagon effect
T
The difference between a poll result and an election result in which voters gave a socially desirable poll response rather than a true response that might be perceived as racist
Bradley effect
A political ideology based on belief in individual liberties and rights and the idea of free will, and with little role of government
Classical Liberalism
A political and economic system in which, in theory, government promotes common ownership of all property, means of production, and materials to prevent the exploitation of workers while creating an equal society; in practice, most communist governments have used force to maintain control
Communism
Ideologically slanted information presented as unbiased information in order to influence public opinion
Covert content
The widespread belief that a country and its legal system are legitimate
Diffuse support
An election poll taken by interviewing voters as they leave a polling place
Exit poll
A political system of total control by the ruling party or political leader over the economy, the military, society, and culture and often the private lives of citizens
Fascism
A public opinion poll that measures a public’s positive feelings about a candidate or politician
Favorability poll
Shortcuts or rules of thumb for decision making
Heuristics
Day-to-day media coverage of candidate performance in the election
Horserace coverage
A question worded to lead a respondent to give a desired answer
Leading question
A number that states how far the poll results may be from the actual preferences of the total population of citizens
Margin of error
A political ideology that prioritizes individual liberties, preferring a smaller government that stays out of the economy
Modern conservatism
A political ideology focused on equality and supportive government intervention in society and the economy if it promotes equality
Modern liberalism