Chapter 6 Section 2

Question 1

How can internal blogs act as e-mail killers, according to chapter 6 section II?

Answer 1

Comments are left on the blog page, leaving e-mail inboxes free of clutter

Question 2

Which of the following is a benefit of IM?

A.	 All of the other answers

B.	 IM is flexible: multiple people can be in on the same conversation and people can be multitasking with other threads and communication mediums. 

C.	 IM is versatile: it enables workers who are geographically distributed to meet, share files, and discuss changes. 

D.	 IM is quick: IM can detect a someone's presence online and obtain an immediate response.

Answer 2

A. All of the other answers

Question 3

What are the two defining characteristics of IM, according to chapter 6 section II?

Answer 3

Presence awareness and near real-time operation

Question 4

According to chapter 6 section II, what should you always do when writing for webpages?
A.
Include keywords, subheads, bulleted lists, and short paragraphs

B.	 Use drawings, graphics, animation, audio, or video where they enhance your words

C.	 Use links to internal content keep readers hooked

D.	 All of the other answers

E.	 Do not exaggerate your product or service

Answer 4

D. All of the other answers

Question 5

Which of the following is a guideline for writing corporate blogs stated in chapter 6 section II?

Answer 5

Do not defame or discuss your colleagues and their behavior

Question 6

The best corporate blogs are usually written by who, according to chapter 6 section II?

Answer 6

Midlevel employees

Question 7

According to chapter 6 section II, what is an appropriate tone for a corporate blog?

Answer 7

A balance between informal and professional tone

Question 8

What is a type of IM service that is sent and received over mobile phones?

Answer 8

Texting

Question 9

Which of the following is good instant messaging etiquette?

A.
Use proper punctuation and capitalization as though you were typing an e-mail or letter

B.	 Refrain from messaging a person marked as unavailable

C.	 Clearly indicate when you are ending the conversation

D.	 All of the other answers 

E.	 Wait for the recipient’s reply before sending another message

Answer 9

All of the other answers

Question 10

What is the rule for frequency of updating corporate blogs, according to chapter 6 section II?

Answer 10

At least once a week