chapter 12

Question 1

According to ch. 12, what percentage of companies that use social media to research job candidates find content that causes them not to hire some candidates?

Answer 1

51%

Question 2

Which of the following is a way to “interact” with users in social media?

Answer 2

Include hashtags, usernames, and page links.

Question 3

Why do marketers use social media to promote business websites?

Answer 3

Websites connected to activity on social media get ranked higher by online search engines.

Question 4

What is wrong with the following tweet: “salesmanBob hi again nicee to meet you att the conf. sorry I criticised your speect but I do think you need delivery help. Visit salesguys.com”

A.
The tweet is publicly harming another user

B.	 All of the other answers 

C.	 The tweet does not include the "@" symbol in the username reference 

D.	 The tweet has misspellings and punctuation errors

Answer 4

All of the other answers

Question 5

What did the Golf Channel fail at its attempt at social media marketing?

Answer 5

It inappropriately referenced the anniversary of Dr. Martin Luther King’s “I have a Dream” speech .

Question 6

According to chapter 12, what is the most popular social networking site?

Answer 6

Facebook

Question 7

What is a “mention” in Twitter jargon?

Answer 7

A reference to another user or way to communicate directly with a person by typing the person’s username in the tweet or post.

Question 8

What are the main uses of LinkedIn?

Answer 8

Professional networking and alternate resume

Question 9

What type of photo should you include in your LinkedIn page?

Answer 9

Your photo should be smart, friendly, and professional.

Question 10

What is the best time to post on Facebook?

Answer 10

Facebook engagement is highest on weekdays, and peaks as the workday winds down.