Chapter 6: Research Strategies and Validity Flashcards
Qualitative Research
narrative report attempting to DESCRIBE and SUMMARIZE observations
Quantitative Research
measuring variables that vary in QUANTITY that can be summarized, analyzed, and interpreted by statistical analysis.
5 types of research strategies
1) descriptive
2) correlational
3) experimental
4) quasi experimental
5) non-experimental
______strategy measures the current state of individual variables for specific groups of individuals, and is not concerned with the relationship
descriptive strategy
_____ determines the existence of a relationship between 2 or more variables, but is not causal
correlational strategy
non- experimental research strategy
answers questions about relationship between 2 or more variables by demonstrating a difference between groups and treatment conditions, but there is not enough control to completely explain the relationship (does not produce cause-effect), but demonstrates a relationship
example of non- experimental research strategy
there is a relationship between gener and verbal ability; girls tend to have a higher verbal ability then men, but we don’t know why
quasi experimental research study
- addresses questions about cause and effect relationships between 2 or more variables.
- uses some control, but flaws prevent results from containing absolute causal relationship.
example of a quasi experimental research study
the treatment may cause a reduction in smoking behaviour, but the reduced smoking may be caused by something else.
experimental research study
cause answer CAUSAL QUESTIONS about relationship. rigorous control.
experimental research study example
increasing the amount of exercise causes a decrease in cholesterol levels.
any factor that raises doubts about research results or interpretation of results is a ________
threat to validity
validity:
how accurately the research study actually answers the questions it was intended to answer.
4 primary types of validity
1) statistical conclusion validiity
2) construct validity (face, content, convergent and divergent)
3) internal validitiy
4) external validity
statistical conclusion validity and threats
-concerns the extent to which the researchers use statistics properly and draw the appropriate conclusions from the analysis.
4 threats:
1) wrong analysis- wrong statistical tests
2) selective reporting–> will skew stats
3) fishing: researcher keeps trying different analysis until soemthing significant changes
4) reliability of measures
- less reliability= increased error validity and NON SIGNIFICANT statistics