Chapter 6 Making Friends

Question 1

Content analysis

Answer 1

An approach to the analysis of written, audio and visual material that involves identifying and counting pre-selected features relevant to the research question

Question 2

Ethnography

Answer 2

A research approach where the researcher carries out extensive observations of a group through being involved in their activities over a period of time

Question 3

Collectivist cultures

Answer 3

Cultures characterised by a focus on values such as concern for others and harmonious relationship

Question 4

Individualistic cultures

Answer 4

Cultures characterised by a focus on valuing individual goals and achievements