CHAPTER 6: Long-Term Memory - Structure Flashcards

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1
Q

A patient suffering from Korsakoff’s syndrome, such as “Jimmy G” who is described in your text, would be able to perform which of the following activities without difficulty?
A. Following a story in a book
B. Solving problems that take more than a few moments to figure out
C. Recognizing people he has recently met
D. Identifying a photograph of his childhood home

A

D. Identifying a photograph of his childhood home

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2
Q
The inability to assimilate or retain new knowledge is known as 
A. anterograde amnesia.
B. retrograde amnesia.
C. the primacy effect.
D. the serial effect.
A

A. anterograde amnesia.

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3
Q
Loss of memory for things that have happened in the past is known as 
A. anterograde amnesia.
B. retrograde amnesia.
C. the primacy effect.
D. the serial effect.
A

B. retrograde amnesia.

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4
Q

Which of the following would most likely be a detailed long-term memory?
A. I just sat down.
B. I was talking to that girl just before class.
C. I was talking to that boy three months ago.
D. I talked to my cousin Amelia on the phone six months ago.

A

B. I was talking to that girl just before class.

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5
Q

The primacy effect is attributed to
A. recall of information stored in LTM.
B. a type of rehearsal that improves memory for all items in a list.
C. recall of information still active in STM.
D. forgetting of early items in a list as they are replaced by later items.

A

A. recall of information stored in LTM.

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6
Q
The primacy effect (from the serial position curve experiment) is associated with 
A. LTM.
B. STM.
C. sensory memory.
D. implicit memory.
A

A. LTM

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7
Q
Murdoch's "remembering a list" experiment described the serial position curve and found that memory is best for the \_\_\_\_ of a list. 
A. first five words
B. middle five words
C. last five words
D. first five and the last five words
A

D. first five and the last five words

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8
Q

You’ve now learned about the serial position curve. The relevant research in your text describes this curve using a free recall task (participants are free to recall words in any order they choose). Imagine that you conducted a “remembering a list” experiment using a serial recall task (participants must recall words in the same order they were presented). What would you predict for the results with the serial recall task?
A. The same serial position curve observed with free recall
B. A diminished recency effect, relative to free recall
C. A diminished primacy effect, relative to free recall
D. Diminished primacy and recency effects, relative to free recall

A

B. A diminished recency effect, relative to free recall

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9
Q

When investigating the serial position curve, presenting the word list at a slower pace
A. has no effect on the curve.
B. increases the primacy effect.
C. decreases the recency effect.
D. increases both the primacy and the recency effects.

A

B. increases the primacy effect.

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10
Q

Regarding free recall of a list of items, which of the following will most likely cause the recency effect to disappear?
A. Inserting a 30-second delay before recall
B. Presenting the stimulus list at a slower pace
C. Counting backward for 30 seconds before recall
D. Using a very long list (greater than 30 items at one item per second)

A

C. Counting backward for 30 seconds before recall

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11
Q

The recency effect occurs when participants are asked to recall a list of words. One way to get rid of the recency effect is to
A. have participants say “la, la, la” while studying the list.
B. present the list more slowly.
C. have participants count backwards for 30 seconds after hearing the last word of the list.
D. have participants see the words on a screen, rather than hear them.

A

C. have participants count backwards for 30 seconds after hearing the last word of the list.

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12
Q

An example of a dissociation is evidenced by a brain-injured patient who
A. shows a significantly reduced digit span.
B. cannot recognize either familiar faces or familiar voices.
C. exhibits a recency effect but no primacy effect.
D. shows evidence for deeper processing and shallow processing.

A

C. exhibits a recency effect but no primacy effect.

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13
Q
The dramatic case of patient H.M. clearly illustrates that \_\_\_\_ is crucial for the formation of LTMs. 
A. the hippocampus
B. synaptic consolidation
C. vitamin B1
D. deep processing
A

A. the hippocampus

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14
Q

Your book discusses the memory functioning of patient H.M. who underwent brain surgery to relieve severe epileptic seizures. H.M.’s case has been extremely informative to psychologists by demonstrating that
A. LTM can operate normally while STM is impaired.
B. impairment of one memory system (LTM or STM) necessarily leads to deficits in the functioning of the other.
C. a double dissociation exists for STM and LTM.
D. STM can operate normally while LTM is impaired.

A

D. STM can operate normally while LTM is impaired.

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15
Q

Which of the following is NOT a conclusion from the case of H.M., who had an operation to help alleviate his epileptic seizures?
A. The hippocampus is necessary for forming new LTMs.
B. Working memory does not rely on the hippocampus.
C. LTMs can still be present after the hippocampus is removed.
D. LTMs are stored in the hippocampus.

A

D. LTMs are stored in the hippocampus.

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16
Q
Carrie answers her phone with "Hello?" A response, "Hi, Carrie!" comes from the other end of the line. Carrie responds back with "Hi, Dad!" Carrie processed "Hi, Carrie" using a(n) 
A. auditory code in short-term memory.
B. auditory code in long-term memory.
C. iconic code in short-term memory.
D. iconic code in long-term memory.
A

B. auditory code in long-term memory.

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17
Q
The predominant type of coding in LTM is 
A. phonological.
B. concrete.
C. semantic.
D. visual.
A

C. semantic.

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18
Q

Neuropsychological evidence indicates that STM and LTM probably
A. represent different aspects of the same mechanism.
B. are caused by different mechanisms that depend upon each other.
C. both rely most heavily on a semantic coding mechanism.
D. are caused by different mechanisms that act independently.

A

D. are caused by different mechanisms that act independently.

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19
Q
A study participant is given a list of words to remember. One week later, he recalls the list. Let's say that one of the list words was PEAR. Which of the following, none of which actually appeared on the list, would be most likely incorrectly recalled if the participant doesn't remember PEAR? 
A. REAR
B. PAIR
C. APPLE
D. BEAR
A

C. APPLE

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20
Q
We are conscious of \_\_\_\_\_ memories. 
A. implicit
B. procedural
C. declarative
D. all of the above
A

C. declarative

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21
Q
Explicit memory is to\_\_\_\_\_as implicit memory is to \_\_\_\_\_.
A. declarative; nondeclarative
B. nondeclarative; declarative
C. semantic; episodic
D. episodic; semantic
A

A. declarative; nondeclarative

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22
Q
Which of the following is NOT an example of an implicit memory? 
A. Classical conditioning
B. Priming
C. Procedural memory
D. Semantic memory
A

D. Semantic memory

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23
Q
Two types of declarative memory are \_\_\_\_\_ and \_\_\_\_\_ memory. 
A. semantic; implicit
B. implicit; episodic
C. episodic; semantic
D. procedural; episodic
A

C. episodic; semantic

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24
Q

One of the defining properties of the experience of episodic memory is that
A. it involves mental time travel.
B. it always corresponds to events from our past that actually happened.
C. it accesses knowledge about the world that does not have to be tied to any specific personal experience.
D. it involves all of these.

A

A. it involves mental time travel.

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25
Q

Which of the following is an example of a semantic memory?
A. I remember my earth science teacher telling me how volcanoes erupt.
B. I remember seeing a volcano erupt in Hawaii last summer.
C. I remember the big island of Hawaii has many active volcanoes.
D. I remember “volcano” was the first word on the list Juan read to me.

A

C. I remember the big island of Hawaii has many active volcanoes

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26
Q
The following statement represents what kind of memory? "The Beatles stopped making music together as a group in the early 1970s." 
A. Episodic
B. Semantic
C. Procedural
D. Implicit
A

B. Semantic

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27
Q

Which of the following is NOT an example of semantic memory?
A. I remember that more than 33% of U.S. drivers have admitted to using a cell phone when driving.
B. I remember that experiments have shown that talking on cell phones can impair driving ability.
C. I remember the day we learned about how talking on cell phones can impair driving ability.
D. None of the above (a, b, and c are all examples of semantic memory)

A

C. I remember the day we learned about how talking on cell phones can impair driving ability.

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28
Q
"I remember being really excited last year, when my college team won the national championship in basketball." This statement is an example of \_\_\_\_\_ memory. 
A. episodic
B. implicit
C. semantic
D. procedural
A

A. episodic

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29
Q

K.C., who was injured in a motorcycle accident, remembers facts like the difference between a strike and a spare in bowling, but he is unaware of experiencing things like hearing about the circumstances of his brother’s death, which occurred two years before the accident. His memory behavior suggests
A. intact semantic memory but defective episodic memory.
B. intact procedural memory but defective semantic memory.
C. intact episodic memory but defective semantic memory.
D. intact episodic memory but defective procedural memory.

A

A. intact semantic memory but defective episodic memory.

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30
Q
Phoebe steps up to the golf ball and hits it down the fairway. She sees that the ball is heading towards someone, so she yells "Fore!" After her two partners hit their balls, they pick up their bags and start walking to the next hole. But Phoebe says, "Wait a minute, I haven't teed off yet." This behavior shows that Phoebe has a problem with \_\_\_\_ memory. 
A. semantic
B. procedural
C. episodic
D. working
A

C. episodic

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31
Q

Your text describes an “Italian woman” who, after an attack of encephalitis, had difficulty remembering people or facts she knew before. She could, however, remember her life events and daily tasks. Her memory behavior reflects
A. intact semantic memory but defective episodic memory.
B. intact procedural memory but defective episodic memory.
C. intact episodic memory but defective semantic memory.
D. intact episodic memory but defective procedural memory.

A

C. intact episodic memory but defective semantic memory.

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32
Q

A patient with impaired episodic memory would most likely have the greatest difficulty in
A. recognizing famous people.
B. remembering the meaning of some words.
C. recalling where to find eating utensils in the kitchen.
D. remembering where a best friend had moved.

A

D. remembering where a best friend had moved.

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33
Q

Knowing the capital of California, but not being able to remember when you first learned it, is an example of how
A. semantic memory can bias episodic memory.
B. episodic memory can be a “gateway” to semantic memory.
C. semantic memories are easier to form than episodic memories.
D. episodic memories last longer than semantic memories.

A

B. episodic memory can be a “gateway” to semantic memory.

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34
Q

Your text discusses how episodic and semantic memories are interconnected. This discussion revealed that when we experience events,
A. episodic memory for events lasts longer than semantic memory for the events.
B. the knowledge that makes up semantic memories is initially attained through a personal experience based in episodic memory.
C. semantic and episodic memories about events tend to last about the same length of time in our memory.
D. semantic memory of events is enhanced when it is not interfered with by associated episodic memories.

A

B. the knowledge that makes up semantic memories is initially attained through a personal experience based in episodic memory.

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35
Q

Ming is taking a memory test. She is more likely to recall the name of a popular singer if she had
A. just read about the singer in a magazine.
B. just seen the singer on TV.
C. recently seen the singer on TV and read about the singer in a magazine.
D. attended the singer’s concert last year with her boyfriend.

A

D. attended the singer’s concert last year with her boyfriend.

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36
Q

Imagine that the students described below are all taking a multiple choice test. Which student’s behavior best describes an example of implicit memory?
A. One student comes to a question for which he is unsure of the answer, but choice b seems familiar so he decides that it must be right.
B. One student remembers the correct answer to a question as well as where the information could be found in his notebook.
C. One student has no idea what an answer was supposed to be, but she does not want to leave a question blank. So, she guesses by first writing out items that she thought would make sense.
D. One student is sure he does not know the answer for a question, so he leaves it blank.

A

A. One student comes to a question for which he is unsure of the answer, but choice b seems familiar so he decides that it must be right.

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37
Q

The defining characteristic of implicit memory is that
A. it always leads to episodic memory for events.
B. it is enhanced by the self-reference effect.
C. we are not conscious we are using it.
D. people use it strategically to enhance memory for events.

A

C. we are not conscious we are using it.

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38
Q
In the movie Groundhog Day, Bill Murray's character grows frustrated as he experiences the same day in his life over and over again. With each "passing" day, he is able to respond to people's actions more and more quickly because of 
A. repetition priming.
B. distributed practice.
C. reconsolidation.
D. mental time travel.
A

A. repetition priming.

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39
Q
Jocelyn is in an experiment where she is presented words representing categories. She is presented the word "furniture" in an earlier trial, which makes it easier for her later to recall the word "chair" because of the similarity of meaning. Jocelyn's memory enhancement for "chair" due to seeing the word "furniture" illustrates 
A. repetition priming.
B. conceptual priming.
C. reconsolidation.
D. mental time travel.
A

B. conceptual priming.

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40
Q

Memory enhancement due to repetition priming is a result of
A. the test stimulus being the same or resembling the priming stimulus.
B. the test stimulus being different from the priming stimulus.
C. the test stimulus being similar in meaning to the priming stimulus.
D. the test stimulus being different in meaning from the priming stimulus.

A

A. the test stimulus being the same or resembling the priming stimulus.

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41
Q

Memory enhancement due to conceptual priming is a result of
A. the test stimulus being the same or resembling the priming stimulus.
B. the test stimulus being different from the priming stimulus.
C. the test stimulus being similar in meaning to the priming stimulus.
D. the test stimulus being different in meaning from the priming stimulus.

A

C. the test stimulus being similar in meaning to the priming stimulus.

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42
Q

Which task below would most likely be used to test for implicit memory?
A. Recognizing words that had been presented in an earlier list
B. Recalling the names of popular fairy tales
C. Matching Spanish vocabulary words with their English translations
D. Completing a word for which the first and last letter have been supplied

A

D. Completing a word for which the first and last letter have been supplied

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43
Q

An item on an implicit memory test would most likely resemble which of the following?
A. “Report the first word that you associate with TREE.”
B. “Explain your earliest personal memory that relates to TREE.”
C. “Which of the following words is related to “plant,” TREE or SHOE.”
D. “Fill in the following with the first word that comes to mind: T _ _ E.”

A

D. “Fill in the following with the first word that comes to mind: T _ _ E.”

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44
Q
This multiple choice question is an example of a \_\_\_\_ test. 
A. recall
B. recognition
C. word-completion
D. personal semantic memory
A

B. recognition

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45
Q
Work with brain-injured patients reveals that \_\_\_\_ memory does not depend on conscious memory. 
A. declarative and non-declarative
B. personal semantic and remote
C. semantic and episodic
D. implicit and procedural
A

D. implicit and procedural

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46
Q

Which of the following involves procedural memory?
A. Knowing how it feels to be scared
B. Recalling a childhood memory
C. Knowing how an automobile engine works
D. Reading a sentence in a book

A

D. Reading a sentence in a book

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47
Q

The propaganda effect demonstrates that we evaluate familiar statements as being true
A. only when we are aware we’ve seen them before.
B. simply because we have been exposed to them before.
C. only when we agree with them.
D. unless we are told explicitly that the statements are false.

A

B. simply because we have been exposed to them before.

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48
Q
Which of the following is most closely associated with implicit memory?
A. The self-reference effect
B. The propaganda effect
C. Release from proactive inhibition
D. Encoding specificity
A

B. The propaganda effect

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49
Q

Why is classical conditioning considered a form of implicit memory?
A. Because you have to make an effort to learn the association between the neutral and conditioned stimulus.
B. Because it is based on motor skills like procedural memory is.
C. Because it is involves learning an association without being aware of the reasons behind it.
D. Because it usually involves memory for the episode in which it occurred.

A

C. Because it is involves learning an association without being aware of the reasons behind it.

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50
Q
According to your text, which of the following movies is LEAST accurate in its portrayal of a memory problem? 
A. The Bourne Identity
B. Memento
C. The Long Kiss Goodnight
D. 50 First Dates
A

D. 50 First Dates

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51
Q

Which of the following is an example of a semantic memory?

a. I remember my earth science teacher telling me how volcanoes erupt.
b. I remember seeing a volcano erupt in Hawaii last summer.
c. I remember the big island of Hawaii has many active volcanoes.
d. I remember “volcano” was the first word on the list Juan read to me.

A

c. I remember the big island of Hawaii has many active volcanoes.

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52
Q

Elaborative rehearsal of a word will LEAST LIKELY be accomplished by

a. repeating it over and over.
b. linking the new word to a previously learned concept.
c. using it in a sentence.
d. thinking of its synonyms and antonyms.

A

a. repeating it over and over.

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53
Q

Acquiring information and transforming it into memory is

a. state-dependent learning.
b. encoding.
c. memory consolidation.
d. transfer-appropriate processing.

A

b. encoding.

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54
Q

Which of the following scenarios best illustrates how effective or ineffective maintenance rehearsal is in transferring information into LTM?

a. Lilia recalls her grandmother’s house where she grew up, even though she hasn’t been there for 22 years.
b. Ben learned his martial arts moves by making up “short stories” and mental images to describe each movement.
c. Renee starred in the lead role of her high school play a few years ago. Although she helped to write the play and she based her character on her own life, she cannot remember many of the actual lines of dialogue anymore.
d. Serena’s keys were stolen from her purse. She cannot give a detailed description of her keychain to the police, even though she used it every day for three years.

A

d. Serena’s keys were stolen from her purse. She cannot give a detailed description of her keychain to the police, even though she used it every day for three years.

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55
Q

How would you describe the relationship between elaborative rehearsal and maintenance rehearsal in terms of establishing long-term memories?

a. Elaborative is more effective than maintenance.
b. Maintenance is more effective than elaborative.
c. Both are equally effective in all learning circumstances.
d. Each one is sometimes more effective, depending on the learning circumstances.

A

a. Elaborative is more effective than maintenance.

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56
Q

Elementary school students in the U.S. are often taught to use the very familiar word “HOMES” as a cue for remembering the names of the Great Lakes (each letter in “HOMES” provides a first-letter cue for one of the lakes - Huron, Ontario, Michigan, Erie, Superior). This memory procedure usually works better than repeating the names over and over, which provides an example of

a. a self-reference effect.
b. repetition priming.
c. implicit memory.
d. elaborative rehearsal.

A

d. elaborative rehearsal.

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57
Q

According to the levels of processing theory, memory durability depends on how information is

a. encoded.
b. stored.
c. retrieved.
d. all of the above

A

a. encoded.

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58
Q

According to levels of processing theory, deep processing results in better memory. However, studies have shown that shallow processing can result in better memory when the individual encodes _____ and is tested _____.

a. semantically; acoustically
b. phonologically; phonologically
c. phonologically; semantically
d. semantically; visually

A

b. phonologically; phonologically

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59
Q

According to the levels of processing theory, which of the following tasks will produce the BEST long-term memory for a set of words?

a. making a connection between each word and something you’ve previously learned
b. deciding how many vowels each word has
c. generating a rhyming word for each word to be remembered
d. repeating the words over and over in your mind

A

a. making a connection between each word and something you’ve previously learned

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60
Q

Which statement below is most closely associated with levels of processing theory?

a. Information enters memory by passing through a number of levels, beginning with sensory memory, then short-term memory, then long-term memory.
b. Events that are repeated enough can influence our behavior, even after we have forgotten the original events.
c. Deep processing takes longer than shallow processing and results in better processing.
d. People who were sad when they studied did better when they were sad during testing.

A

c. Deep processing takes longer than shallow processing and results in better processing.

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61
Q

Shallow processing of a word is encouraged when attention is focused on:

a. the number of vowels in a word.
b. the meaning of a word.
c. the pleasantness of a word.
d. the category of a word.

A

a. the number of vowels in a word.

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62
Q

Which of the following learning techniques is LEAST LIKELY to lead to deep processing of the information?

a. Trevor is trying to understand how to use statistics by drawing associations between a set of data describing how adolescents respond to peer pressure and the theories he learned last semester in developmental psychology
b. Maggie is trying to learn new vocabulary words, because she is taking the SAT next month. Each day, she selects one word. Throughout the day, she repeats the definition over and over to herself and generates sentences using it in her conversations that day.
c. Bree has just bought a new car and is trying to learn her new license plate sequence. Every morning, for three weeks, she repeats the sequence out loud when she wakes up.
d. For his history course, Bruce is trying to learn the order of the U.S. presidents by creating a silly sentence where each consecutive word starts with the same letter of the next president to be remembered.

A

c. Bree has just bought a new car and is trying to learn her new license plate sequence. Every morning, for three weeks, she repeats the sequence out loud when she wakes up.

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63
Q

Hyde and Jenkins conducted research to investigate the following question: Will deep processing cause better memory, even if people don’t realize their memory will be tested? Their research showed

a. deeper processing led to better memory than shallow processing, only when participants knew they would be tested.
b. deeper processing led to better memory than shallow processing, whether or not participants knew there would be a memory test.
c. shallow processing led to better memory than deeper processing, only when participants knew they would be tested.
d. the participants performed better when they knew they would be tested than when they didn’t know they would be tested, for both shallow and deep processing.

A

b. deeper processing led to better memory than shallow processing, whether or not participants knew there would be a memory test.

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64
Q

The elaborative rehearsal task of learning a word by using it in a sentence is generally MOST effective if the generated sentence is

a. simple.
b. complex.
c. neutral.
d. vague.

A

b. complex.

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65
Q

Memory for a word will tend to be better if the word is used in a complex sentence (like, “the bicycle was blue, with high handlebars and a racing seat”) rather than a simple sentence (like, “he rode the bicycle”). This probably occurs because the complex sentence

a. causes more rehearsal.
b. takes longer to process.
c. creates more connections.
d. is more interesting

A

c. creates more connections.

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66
Q

According to your text, imagery enhances memory, because

a. research shows people like pictures better than words, so there is an enhanced emotional response.
b. the brain processes images more easily than the meanings of words.
c. imagery can be used to create connections between items to be remembered.
d. pictures fit better with our basic instincts because children learn pictures before reading words.

A

c. imagery can be used to create connections between items to be remembered.

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67
Q

Jeannie loves to dance, having taken ballet for many years. She is now learning salsa dancing. Although the movements are very different from the dances she is familiar with, she has found a successful memory strategy of linking the new dance information to her previous experiences as a dancer and to her own affection for dance. This strategy suggests a reliance on

a. the self-reference effect.
b. a mass practice effect.
c. the integrative experience effect.
d. semantic memory.

A

a. the self-reference effect.

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68
Q

Free recall of the stimulus list “apple, desk, shoe, sofa, plum, chair, cherry, coat, lamp, pants” will MOST LIKELY yield which of these response patterns?

a. “apple, desk, shoe, coat, lamp, pants”
b. “apple, desk, shoe, sofa, plum, chair, cherry, coat, lamp, pants”
c. “apple, cherry, plum, shoe, coat, lamp, chair, pants”
d. “apple, chair, cherry, coat, desk, lamp, plum, shoe, sofa”

A

c. “apple, cherry, plum, shoe, coat, lamp, chair, pants”

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69
Q

Jenkins and Russell presented a list of words like “chair, apple, dish, shoe, cherry, sofa” to participants. In a test, participants recalled the words in a different order than the order in which they were originally presented. This result occurred because of the

a. tendency of objects in the same category to become organized.
b. effect of proactive interference.
c. way objects like dishes and shoes are encoded visually.
d. way the phonological loop re-organizes information based on sound during rehearsal.

A

a. tendency of objects in the same category to become organized.

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70
Q

_______ cues help us remember information that has been stored in memory.

a. Retrograde
b. Encoding
c. Retrieval
d. Processing

A

c. Retrieval

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71
Q

Bransford and Johnson’s study had participants hear a passage which turned out to be about a man on the street serenading his girlfriend in a tall building. The wording of the passage made it difficult to understand, but looking a picture made it easier to understand. The results of this study illustrated the importance of _______ in forming reliable long-term memories.

a. implicit memory during learning
b. an organizational context during learning
c. deep processing during retrieval
d. imagery

A

b. an organizational context during learning

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72
Q

The story in the text about the balloons that were used to suspend a speaker in mid air was used to illustrate the role of _____ in memory.

a. rehearsal
b. organization
c. depth of processing
d. forming connections with other information

A

b. organization

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73
Q

Hebb proposed a mechanism based on

a. changes at the synapse.
b. long-term potentiation.
c. changes in specialized areas of the brain.
d. both a and b are correct

A

d. both a and b are correct

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74
Q

Long-term potentiation, which provides a physiological mechanism for the long-term storage of memories, refers to

a. enhanced firing in the presynaptic neuron.
b. enhanced firing in the postsynaptic neuron.
c. larger electrical impulses in the synapse.
d. more frequent electrical impulses in the synapse.

A

b. enhanced firing in the postsynaptic neuron.

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75
Q

Donald Hebb proposed that memory is represented in the brain by STRUCTURAL changes in all of the following EXCEPT the

a. presynaptic neuron.
b. postsynaptic neuron.
c. neurotransmitters.
d. synapse.

A

c. neurotransmitters.

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76
Q

Research on the physiology of memory suggests that neural circuits are built, strengthened, and reinforced by

a. learning.
b. implicit memory only.
c. electroconvulsive therapy.
d. retrieval failures.

A

a. learning.

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77
Q

Your book explains that brief episodes of retrograde amnesia (e.g., the traumatic disruption of newly formed memories when a football player takes a hit to the head and can’t recall the last play before the hit) reflect

a. a failure of memory consolidation.
b. disrupted long-term potentiation.
c. temporary post-traumatic stress disorder.
d. Korsakoff’s syndrome.

A

a. a failure of memory consolidation.

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78
Q

From the behavior of H.M., who experienced memory problems after a brain operation, we can conclude that the medial temporal lobe is important in

a. procedural memory.
b. long-term memory storage.
c. working memory.
d. long-term memory acquisition.

A

d. long-term memory acquisition.

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79
Q

Which of the following is NOT a conclusion from the case of H.M., who had an operation to help alleviate his epileptic seizures?

a. The hippocampus is necessary for forming new LTMs.
b. Working memory does not rely on the hippocampus.
c. LTMs can still be present after the hippocampus is removed.
d. LTMs are stored in the hippocampus.

A

d. LTMs are stored in the hippocampus.

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80
Q

People often report an annoying memory failure where they walk from one end of the house to the other for something, and when they get to their destination, they forget what they went to retrieve. As soon as they return to the first room, they are reminded of what they wanted in the first place. This common experience best illustrates the principle of

a. the self-reference effect.
b. maintenance rehearsal.
c. levels of processing theory.
d. encoding specificity.

A

d. encoding specificity.

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81
Q

Mantyla’s “banana / yellow, bunches, edible” experiment demonstrates that, for best memory performance, retrieval cues should be created

a. by agreement among many people, thus providing proof they are effective.
b. by a memory expert who understands what makes cues effective.
c. using visual images.
d. by the person whose memory will be tested.

A

d. by the person whose memory will be tested.

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82
Q

Transfer-appropriate processing is likely to occur if

a. the rememberer generates his own retrieval cues.
b. the type of encoding and type of retrieval match.
c. there is deep processing during acquisition of the new material.
d. imagery is used to create connections among items to be transferred into LTM.

A

b. the type of encoding and type of retrieval match.

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83
Q

Which example below best demonstrates state-dependent learning?

a. Last night, at the grocery store, Cole ran into a psychology professor he took a class with three semesters ago. He recognized her right away.
b. Even though Walt hasn’t been to the beach cottage his parents owned since he was a child, he still has many fond memories of time spent there as a family.
c. Although Emily doesn’t very often think about her first love, Steve, she can’t help getting caught up in happy memories of Steve when “their song” (the first song they danced to) plays on the radio.
d. Alexis always suffers test anxiety in her classes. To combat this, she tries to relax when she studies. She thinks it’s best to study while lying in bed, reading by candlelight with soft music playing.

A

c. Although Emily doesn’t very often think about her first love, Steve, she can’t help getting caught up in happy memories of Steve when “their song” (the first song they danced to) plays on the radio.

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84
Q

The principle that we learn information together with its context is known as

a. memory consolidation.
b. repetition priming.
c. encoding specificity.
d. a self-reference effect.

A

c. encoding specificity.

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85
Q

You have been studying for weeks for a nursing school entrance exam. You love the idea of becoming a nurse, and you have been enjoying learning about the material for your exam. Each night, you put on relaxing clothes, and you study in the quiet of your lovely home. Memory research suggests you should take your test with a _____ mind set.

a. excited
b. calm
c. nervous
d. neutral

A

b. calm

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86
Q

Students, beware! Research shows that _____ does not improve reading comprehension, because it does not encourage elaborative processing of the material.

a. organization
b. highlighting
c. making up questions about the material
d. feedback

A

b. highlighting

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87
Q

According to memory research, studying is most effective if study sessions are

a. short.
b. long.

A

a. short.

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88
Q

Katie and Inez are roommates taking the same psychology class. They have a psychology test in four days. Both women intend to study for three hours, but because of different work schedules, Katie will study one hour for each of the next three days, while Inez will study three hours the day before the exam. What could you predict about their performances?

a. Katie and Inez should perform equally well, because each woman studied the same time overall (supporting the equal-time hypothesis).
b. Inez will perform better because of a long-term memory recency effect.
c. Katie should perform better because of the distributed practice effect.
d. Katie should perform better because she is more likely to experience repetition priming over multiple study sessions.

A

c. Katie should perform better because of the distributed practice effect.

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89
Q

The author of your text makes a suggestion that students should study in a variety of places. This suggestion is based on research showing that people remember material better if they learned it in a number of different locations, compared to studying the same amount of time in one location. The suggestion solves a problem raised by

a. the encoding specificity principle.
b. the mass practice effect.
c. levels of processing.
d. the distributed practice effect.

A

a. the encoding specificity principle.

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90
Q

Lamar has just gotten a new job and is attending a company party where he will meet his colleagues for the first time. His boss escorts him around to small groups to introduce him. At the first group, Lamar meets four people and is told only their first names. The same thing happens with a second group and a third group. At the fourth group, Lamar is told their names and that one of the women in the group is the company accountant. A little while later, Lamar realizes that he only remembers the names of the people in the first group, though he also remembers the profession of the last woman he met (the accountant). Lamar’s experience demonstrates

a) The phonological similarity effect
b) A build-up and release of proactive interference
c) The cocktail party phenomenon
d) A partial-report procedure

A

b) A build-up and release of proactive interference

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91
Q

In which of the following examples of two different brain-injured patients (Tom and Tim) is a double dissociation demonstrated?

a) Both Tom and Tim have good episodic memory but poor semantic memory.
b) Tom and Tim both show deficits in episodic and semantic memory.
c) Tom has good semantic memory and poor episodic memory, while Tim has good episodic memory but poor semantic memory.
d) Both Tom and Tim have good semantic memory but poor episodic memory.

A

c) Tom has good semantic memory and poor episodic memory, while Tim has good episodic memory but poor semantic memory.

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92
Q

One of the defining characteristics of implicit memory is that

a) it always leads to episodic memory for events.
b) it is enhanced by the self-reference effect.
c) we are not conscious we are using it.
d) people use it strategically to enhance memory for events.

A

c) we are not conscious we are using it.

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93
Q

People who suffer from alcohol abuse may suffer from ____ brought on by Korsakoff’s syndrome, and be unable to form new long-term memories.

a) agnosia
b) amnesia
c) the primacy effect
d) the serial effect

A

b) amnesia

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94
Q

Which of the following scenarios best illustrates how effective or ineffective maintenance rehearsal is in transferring information into LTM?

a) Lilia recalls her grandmother’s house where she grew up, even though she hasn’t been there for 22 years.
b) Ben learned his martial arts moves by making up “short stories” and mental images to describe each movement.
c) Renee starred in the lead role of her high school play a few years ago. Although she helped write the play and based her character on her own life, she cannot remember many of the actual lines of dialogue anymore.
d) Serena’s keys were stolen from her purse. She cannot give a detailed description of her keychain to the police, even though she used it every day for three years.

A

d) Serena’s keys were stolen from her purse. She cannot give a detailed description of her keychain to the police, even though she used it every day for three years.

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95
Q

Long term memory covers a span that stretches from about _____ to your ____ memories.

A

30 seconds ago to your earliest memories

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96
Q

What are the 3 different types of LTM (division)?

A
  • explicit versus implicit memory (declarative vs non-declarative)
  • Episodic vs semantic memory (specific experiences from the past vs. facts)
  • Procedural memory (how to carry out physical actions)
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97
Q

What is the definition of division in LTM?

A

different types of long-term memory

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98
Q

What is the definition of interaction in LTM?

A

Different types of memory interrelate and share mechanisms

99
Q

Which refers to conscious o unconscious memory? implicit / explicit

A

explicit = conscious

implicit = not conscious

100
Q

What does episode and semantic memory fall under? explicit or implicit LTM?

A

Explicit memory

101
Q

What does procedural memory, priming, and classical conditions fall under? Implicit or explicit LTM?

A

Implicit memory

102
Q

What does episodic memory refer to?

A

personal events

103
Q

What does semantic memory refer to?

A

facts and knowledge

104
Q

What are the two categories that LTM can be divided into?

A

implicit and explicit memory

105
Q

what is priming?

A

a technique in which the introduction of one stimulus influences how people respond to a subsequent stimulus

106
Q

what is procedural memory?

A

a type of long-term memory involving how to perform different actions and skills

107
Q

The textbook discusses the basis of the different types of memory by considering the results of?

A
  1. behavioural experiments
  2. neuropsychological studies
  3. brain imaging experiments
108
Q

LTM is an ‘archive’ of information about the?

A

about past events in our lives and knowledge we have learned

109
Q

What does archive refer to in LTM?

A

when you want to remember events from the past

110
Q

What is the Serial Position Curve?

A
  • Subject views list of 20 words, one work at a time. Each word is presented for 2 seconds
  • After viewing the list, subject attempts to recall as many words as possible
  • “Serial Position” refers to the position of a word in a list.
111
Q

What does the serial position curve show?

A

the percentage of times a work in each position was recalled correctly

112
Q

What does the serial position curve claim?

A
  • Primacy effect is due to transfer to LTM
  • Recency effect is due to words retained in STM
  • Standard result for serial position curve is evidence for STM/LTM disction
113
Q

Who conducted an experiment on how to prove primacy effect is due to transfer to LTM?

A

Rundus (1971)

114
Q

What experiment did Rundus (1971) conduct?

A

Presented words at the rate of 1 word per 5 seconds. 20 word lists.

115
Q

How many dependent variables doe Rundus (1971) experiment have and what are they?

A
  • Frequency of recall for words in each position

- Number of rehearsals for words in each position

116
Q

What were the results for Rundus (1971) study?

A

Number of times a word in each position was rehearsed perfectly correlates with the serial position curve. This supports the claim that primacy effect is due to transfer to LTM

117
Q

is the recency effect due to retention of recent words in STM? (effect of counting backwards)

A

Yes, counting backwards prevents retention of words in STM so recency effect disappears

118
Q

What is a “code”?

A

is a format in which information (stimuli) is represented in the cognitive system.

119
Q

What are the 3 types of coding in STM and LTM?

A

visual coding
auditory coding
semantic coding

120
Q

what is visual coding?

A

coding in the mind in the form of a visual image; mental imagery, diagrams, perceptual memories

121
Q

what is auditory coding?

A

coding in the mine in the form of a sound; words represented as sequences of sounds

122
Q

what is semantic coding?

A

coding in the mind in terms of meaning

123
Q

Who conducted a study providing evidence for different types of mental codes?

A

Conrad (1964)

124
Q

An example of auditory coding in STM can be found in the demonstration of the?

A

phonological similarity effect.

125
Q

What does Conrad state regarding people who are asked to remember visually presented letters?

A

people who are asked to remember visually presented letters, make mistakes that confuse a correct letter with similar sounding letters.

ex.
Notice “S” sounds like “F” and ”P” sounds like “T”.

126
Q

Does auditory coding occur in the LTM or STM when you “play” a song in your head?

A

LTM

127
Q

When do you use visual coding in the LTM?

A

When you create a picture in your mind of a person or place from the past

128
Q

What was the experiment conducted by Wickens, Dalezman and Eggemeier (1976) regarding semantic coding?

A

the basic idea behind this experiment was to use proactive interference to demonstrate semantic coding in the STM

129
Q

Definition of proactive interference

A

when older memories interfere with the retrieval of newer memories

130
Q

Why was Wickens, Dalezman and Eggemeier (1976) experiment regarding semantic coding classified as STM rather than LTM?

A

Because participants recalled the words so soon after hearing them, they were supposedly using their STM.

131
Q

What is interference as a cause of forgetting?

A

something you learn or already know makes it difficult to remember something else

132
Q

What is retroactive interference?

A

new learning interferes with recall of previous learning

133
Q

What does proactive interference tell us about coding in STM in the Wickens, Dalezman and Eggemeier (1976) experiment?

A
  • release from proactive interference that occurs in this experiment depends on the words’ categories
  • Placing words into categories involved the meanings of the words, and because participant were recalling the words 15 seconds after they head them, this represented an effect of semantic coding.
134
Q

Is semantic coding is also expected to happen in LTM or just STM?

A

LTM as well.

135
Q

What was the recognition study conducted by Sachs (1967)?

A
  • Participants first listened to a tape recording of a passage
  • Then asked to indicate whether they remembered the exact wording of some sentences in the passage or just the general meaning of the passage
136
Q

What did the participants do in the study by Sachs (1967)?

A

Many of her participants correctly identified sentence (1) as being identical and knew that sentence (2) was changed. However, a number of people identified sentences (3) and (4) as matching one in the passage, even though the wording was different.

137
Q

What were the findings of Sachs (1967) study?

A
  • participants remembered the sentence’s meaning but not its exact wording
  • Specific wording is forgotten but the general meaning can be remembered for a long time
138
Q

Information can be represented in both STM and LTM in terms of vision (visual coding), hearing (auditory coding) and meaning (semantic coding). TRUE or FALSE

A

TRUE

139
Q

The type of coding that occurs in a particular situation depends largely on the?

A

task

140
Q

Because of the nature of many short-term memory tasks, _________ is the predominant type of coding in STM.

A

auditory coding

141
Q

Generally, semantic coding is the most likely form of coding for ____

A) LTM
B) STM

A

A) LTM

142
Q

What parts of the brain are involved in Working Memory?

A

Prefrontal cortex
The Parietal Cortex
Visual/Temporal Cortex

143
Q

There is evidence that STM and LTM are separated in the brain, but also some evidence for overlap. The strongest evidence for separation is provided by _______ studies.

A

neuropsychological

144
Q

Who is Henry Molaison?

A
  • HM –(Henry Molaison) a patient with a famous memory impairment
  • intractable epilepsy.
145
Q

What surgery was conducted on Henry Molaison?

A

August 25, 1953: Medial temporal lobes (left and right) were surgically re-sectioned to treat his epilepsy. Removal of the hippocampus.

146
Q

What happened to Henry Molaison following his surgery?

A

He had much milder symptoms of epilepsy.

He could carry on a conversation, understand current situations

His STM remained intact, so he could remember what has just happened, but he was unable to transfer any of this information into LTM

147
Q

What was discovered happens in the Henry Molaison study when you remove the hippocampus?

A

Memory is affected.

The connection between memory consolidation and the hippocampus was discovered. And that the unconscious motor senses remembered repeated actions even when he head consciously forgotten the action.

148
Q

Although patient H.M.’s seizures were stopped by the removal of hippocampus, H.M. had __________ problems.

a. low IQ
b. writing
c. reading
d. memory

A

d. memory

149
Q

H.M. had problems __________ new memories and lost his memories for over a decade.

a. writing
b. remembering
c. forming
d. reading

A

c. forming

150
Q

When H.M. was sent home he was watching classic movies over and over as if he had never seen them before.

a. True
b. False

A

a. True

151
Q

Procedural memory lies in the hippocampus.

a. True
b. False

A

b. False

152
Q

H.M.’s mind is the most studied mind in history.

a. True
b. False

A

a. True

153
Q

What did Henry Molaison’s case lead to an understanding of?

A

led to an understanding of the role of the hippocampus in forming new long-term memories

154
Q

The fact that Henry Molaison’s STM remained into after the surgery suggested that?

A

STM and LTM are served by separate brain regions.

155
Q

Who is Clive Wearing?

A

a highly respected musician and choral director in England

In his 40s, contracted viral encephalitis, which destroyed parts of his medial temporal lobe, which again included the hippocampus and also the amygdala.

Wearing lives totally within the most recent one or two minutes of his life. He remembers what just happened and forgets everything else.

156
Q

What does the Clive Wearing case demonstrate?

A

the division of STM and LTM.

157
Q

What does Clive Wearing case suggest about the hippocampus?

A

the hippocampus is crucial for LTM but not STM.

158
Q

Who is K.F.?

A

He has normal LTM but poor STM

He suffered damage to his parietal lobe in a motorbike accident.

159
Q

What was K.F.’s poor STM indicated by?

A

indicated by a strongly reduced digit span

– The typical span is between five and nine digits, K.F. had a digit span of two.

– The recency effect in his serial position curve, which we have seen is associated with STM, was reduced.

160
Q

What is double dissociation?

A

Occurs if damage to one area of the brain causes function A to be absent while function B is present, and damage to another area causes function B to be absent while function A is present

161
Q

What are examples of cases of double dissociation?

A

H.M. & CW have intact STMs but are not able to form new long-term memories

K.F has intact LTM but a deficient STM.

162
Q

What did Ranganath and D’Esposito (2001) examine?

A

Examined whether the hippocampus (crucial for forming new LTMs) also plays a role in holding information for short periods of time.

163
Q

How did Ranganath and D’Esposito (2001) conduct their experiment?

A

Showed a sequence of stimuli presented to their participants as they were having their brain scanned.

  • A sample face was presented for one second, followed by a seven-second delay period.
  • Then a test face was presented, and the participant’s task was to decide whether it matched the sample face.

• Participants were run in two conditions

164
Q

What were the two conditions that participants had in the Ranganath and D’Esposito (2001) experiment?

A

– In the “novel face” condition, they were seeing each face for the first time.
– In the “familiar face” condition, they saw faces that they had seen prior to the experiment.

165
Q

What did the results of the Ranganath and D’Esposito (2001) experiment indicate?

A

results indicate that activity in the hippocampus increased as participants were holding novel faces in memory during the seven-second delay, but activity changed only slightly for the familiar faces.

166
Q

What did Ranganath and D’Esposito (2001) conclude about their experiment?

A

concluded that the hippocampus is involved in maintaining novel information in memory during short delays.

167
Q

Does Declarative memory refer to explicit or implicit memory?

A

explicit

168
Q

Does non-declarative memory refer to explicit or implicit memory?

A

implicit

169
Q

What is Declarative memory (explicit memory)?

A

facts, knowledge, images

170
Q

What is Non-declarative memory (implicit memory)?

A

non-conscious memory that is expressed through change in behaviour; it doesn’t necessarily include conscious recollection.

171
Q

Do episodic and semantic memory fall under Non-declarative memory (implicit memory) or Declarative memory (explicit memory)?

A

Declarative memory (explicit memory)

172
Q

Why do episodic and semantic memory fall under Declarative memory (explicit memory)?

A

episodic and semantic memory are both part of Declarative memory (explicit memory) because their contents can be consciously recalled, or “declared”.

173
Q

Definition of episodic memory:

A

memory for specific (personal) experiences/events

174
Q

Definition of Semantic memory:

A

memory for facts, events, and knowledge that is not linked to experience

175
Q

Why are episodic and semantic memory considered to be two different types of memories?

A

this question has been answered by considering…

  1. the type of “experience” associated with episodic and semantic memory
  2. how brain damage affects each one
  3. differential effects of ageing
  4. fMRI response to each one
176
Q

You can distinguish memory based on the types of information remembered, what are the types? and what is the memory for?

A

Episodic memory is memory for experience

Semantic memory is memory for facts

177
Q

What did Tulving (1985) distinguish memory based on?

A

Distinguished memory based on the type of experience associated with each (semantic and episodic)

178
Q

What did Tulving (1985) distinguish about episodic memory?

A

episodic memory involves mental time travel

179
Q

What did Tulving (1985) distinguish about semantic memory?

A

semantic does not involve mental time travel

180
Q

What did Tulving (1985) distinguish about episodic and semantic memory?

A

Episodic and semantic show a double dissociation

181
Q

Which is episodic and which is semantic memory?

A) I remember standing on the crowded platform of the Eiffel Tower, saying “wow!” to my friend who was standing next to me

B) I know that Paris is the capital of France and that it is famous for its Eiffel Tower

A

A) Episodic

B) Semantic

182
Q

What does double association support the idea of?

A

support the idea of separate mechanisms for semantic and episodic memory

183
Q

Semantic memory increases until about what age?

A

60-65 years of age

184
Q

Does implicit or non-declaratic memory show change from early to late adulthood?

A

It shows little change from early to late adulthood

185
Q

What happens with episodic memory with old age?

A

Deteriorates rapidly with old age, especially when measured with a free recall-instead of recognition test.

186
Q

The onset and rate of decline in memory is debated due to?

A

– Different measurement protocols (cross-sectional versus longitudinal)

– Presence/absence of appropriate controls for practice effects and educational level

187
Q

What has been found regarding episodic memory from longitudinal studies?

A

Episodic memory has been found to remain stable between 35-60 years of age and then to deteriorate quickly

188
Q

What has been found regarding semantic memory from longitudinal studies?

A

semantic memory still increases between 35-60 and then also declines but at a much slower rate than episodic memory

189
Q

What was the Levine et al. (2004) brain imaging experiment?

A

they asked participants to keep diaries on audiotape describing:

– Everyday personal events
– Facts drawn from their semantic knowledge

190
Q

What was found in the Levine et al. (2004) brain imaging experiment when the participants later listened to the audiotaped descriptions while in an fMRI scanner?

A

– The recordings of everyday events elicited detailed episodic autobiographical memories (people remembered their experiences)

– The other recordings simply reminded people of semantic facts.

191
Q

What did the yellow and the blue on the fMRI scenes in the Levine et al. (2004) brain imaging experiment represent?

A

Yellow: Subject is recalling experiences (episodic).

Blue: Subject is recalling facts (semantic).

192
Q

What are the two examples that support than in real life, episodic and semantic memories are often interwind?

A
  1. how knowledge (semantic) affects experience (episodic)

2. the makeup of autobiographical memory

193
Q

Definition of autobiographical memory?

A

memory for specific experiences from our life, which can include both episodic and semantic memory

194
Q

What did the experiment by Westmacott & Moskovitch (2003) show?

A

Showed that people’s knowledge about public figures, such as actors, singers, and politicians, can include both semantic and episodic components

195
Q

Westmacott & Moskovitch (2003) call the memories involving personal episode of?

A

Autobiographically significant semantic memories.

196
Q

How did Westmacott & Moskovitch (2003) conduct their experiment?

A

• They tested people’s ability to remember the names of public figures.

197
Q

What was found regarding recall in Westmacott & Moskovitch (2003) experiment?

A
  • Recall was better for names of people who had higher autobiographical significance.
  • People are more likely to recall the name of a popular singer in a memory test if they had attended one of his or her concerts than if they had just read about the singer in a magazine.
198
Q

What is a procedure for determining what happens to memory as time passes? what is the the typical result?

A
  • Present stimuli and then, after a while, ask a participant to recall the stimuli or indicate whether they recognise the stimuli
  • Typical result: participants forget some of the stimuli, with forgetting increasing at longer time intervals.
199
Q

There are different gradations and qualities of forgetting

and remembering. What are they?

A

Familiarity

Recollection

200
Q

What is familiarity in memory?

A

the person seems familiar and you might remember his name, but you can’t remember any details about specific experiences involving that person.

201
Q

Is familiarity associated with semantic or episodic memory?

A

semantic memory

202
Q

Why. is familiarity associated with semantic memory?

A

because it is not associated with the circumstances under which knowledge was acquired.

203
Q

What is recollection in memory?

A

remembering specific experiences related to the person.

204
Q

Is recollection associated with semantic or episodic memory?

A

episodic memory?

205
Q

Why is recollection associated with episodic memory?

A

because it includes details about what was happening when the knowledge was acquired and an awareness of the event as it was experienced in the past.

206
Q

What did Petrican et al. (2010) determine about memory?

A

determined how people’s memory for public events changes over time

207
Q

What did Petrican et al. (2010) do in their experiment?

A

• They presented descriptions of events that had happened over a 50-year period to older adults and asked them:

– to respond remember if they had a personal experience associated with the event or recollected seeing details about the event on TV or in the newspaper.
– to respond know if they were familiar with the event but couldn’t recollect any personal experience or details related to media coverage of the event.
– If they couldn’t remember the event at all, they were to respond don’t know.

208
Q

What did Petrican et al. (2010) find about forgetting over time?

A

complete forgetting increased over time

209
Q

What did Petrican et al. (2010) find about rememrbing responses?

A

Remember responses decreased much more

than know responses, meaning that memories for 40- to 50- year-old events had lost much of their episodic character.

210
Q

What did Petrican et al. (2010) results illustrates?

A

This result illustrates

the semanticization of remote memories—loss of episodic detail for memories of long-ago events.

211
Q

This shorter-term semanticization makes sense when we consider?

A

personal experiences

• You probably remember the details of what you did earlier today or yesterday but fewer details about what happened a week ago (unless what happened a week ago was particularly important).

212
Q

Knowledge that makes up your semantic memories is initially attained through?

A

personal experiences that are the basis of episodic memories

213
Q

Acquiring knowledge may start as _____ but then “fade” to _____

A

episodic, semantic

214
Q

What is procedural memory also known as?

A

skill memory

215
Q

Why is procedural memory also known as skill memory?

A

because it is memory for doing things that usually involve learned skills.

216
Q

People who cannot form new LTMs can still learn new skills. TRUE or FALSE

A

TRUE

217
Q

Is priming another for of explicit or implicit memory?

A

implicit

218
Q

When does priming occur?

A

It occurs when the presentation of one stimulus (priming stimulus) changes the way a person responds to another stimulus (test stimulus).

219
Q

When dies repetition priming occur?

A

occurs when the test stimulus is the same as, or resembles, the priming stimulus.

220
Q

What is the lexical decision task?

A

Participants have to indicate as quickly as possible whether a presented letter string is a word (bird, mask) or a non-word (stril, baft).

– it is not required to recall the previously presented words and yet participants will be quicker to respond to words that have been presented shortly before as a result of priming (a quicker response to bird vs mask).

221
Q

What is a widely-accepted hypothesis regarding priming?

A

Priming results from the activation & reactivation of related cogntive networks.

222
Q

One way to ensure that a person doesn’t remember the presentation of the priming stimulus is to test patients with?

A

amnesia

223
Q

What did Graf et al. (1985) test?

A

– Tested explicit memory and implicit memory

224
Q

What are the three groups that Graf et al. (1985) tested?

A
  1. Amnesia patients with Korsakoff’s syndrome, which is associated with alcohol abuse and eliminates the ability to form new long-term memories;
  2. Patients without amnesia being treated for alcoholism
  3. Patients without amnesia who had no history of alcoholism.
225
Q

What was the participants task in the Graf et al. (1985) experiment?

A
  • Read a 10-word list, with words such as watermelon and antelope.
  • Rate how much they liked each word (1 = like extremely; 5 = dislike extremely).
  • This caused participants to focus on rating the words rather than on committing the words to memory.
  • Immediately after rating the words, participants were tested in one of two ways:
  1. a test of explicit memory, in which they were asked to recall the words they had read; or
  2. a word completion test, which is a test of implicit memory.
226
Q

What type of a test did Graf et al. (1985) experiment conduct?

A

Word Completion Test (WCT)

227
Q

What did the results from the Graf et al. (1985) experiment show regarding amnesiacs?

A

Amnesiacs do much worse on explicit memory (recall) but do just as well as other groups on implicit memory (WFC).

228
Q

How can we be sure that a participant with normal memory isn’t remembering the priming stimulus when responding to the test stimulus?

A

– If we present the word bird and then later measure how fast a person reacts to another presentation of the word bird, couldn’t that happen because the person does
remember the first time bird was presented?
– If the person did remember the initial presentation of bird, then this would be an example of explicit memory, not implicit memory.
– Researchers have used a number of methods to reduce the chances that a person in a priming experiment will remember the original presentation of the priming stimulus.

229
Q

What is the incidental encoding task?

A

Any task that presents some items (words, pictures, names, etc) that are subsequently tested for memory (implicit or explicit), but in which participants’ focus is distracted from trying to remember them.

230
Q

What is the word completion task?

A

Task in which participants are asked to state a word that springs to mind when only the first few letters are presented, such as COM….., VOL….. This task is often used to test repetition priming.

231
Q

What is the lexical decision task?

A

A procedure in which a person is asked to decide as quickly as possible whether a particular stimulus is a word or a non-word.

– Requires a rapid response, which decreases the chances that the participants will take the time to consciously recollect whether or not they have previously seen the word.

232
Q

What did Deeprose et al. (2004; 2005) examine?

A

examined implicit memory for intra-operatively presented words.

233
Q

What did Deeprose et al. (2004; 2005) experiment suggest about existing knowledge ?

A

Existing knowledge can be primed by information presented during propofol.

234
Q

What did Deeprose et al. (2004; 2005) experiment show regarding recognition performance?

A

Recognition performance scores showed that there was no explicit memory for the words presented during anaesthesia.

235
Q

In the Deeprose et al. (2004; 2005) experiment, implicit memory was shown only for patients who?

A

Implicit memory was

shown only for patients who received the words during surgical stimulation.

236
Q

What was the experiment conducted by Perfect & Askew (1994)?

A
  • Participants asked to scan magazine articles: each page of print was faced by an advertisement; Participants told: don’t pay attention to advertisements.
  • Asked to rate a number of advertisements on various dimensions (appealing, eye-catching, distinctive, memorable).
237
Q

What was found regarding implicit memory on the Perfect & Askew (1994) experiment?

A

when the participants were asked to indicate which advertisements had been presented at the beginning of the experiment, they recognized only an average of 2.8 of the original 25 advertisements.

238
Q

Why does the propaganda affect involve implicit memory in the Perfect & Askew (1994) experiment?

A

because it can operate even when people are not aware that they have heard or seen a statement before, and may even have thought it was false when they first heard it.

239
Q

Derren Brown uses unconscious priming techniques to?

A

perform a neat trick on two unsuspecting advertising agency creative designers.

240
Q

what is Derren Brown’s explanation for how his trick works?

A

The taxi ride that the creatives made on their way to the film set-up was carefully contrived to expose them to certain visual elements. As the taxi drove down the road, Brown had prepared a series of visuals that they would see.

  1. Their ride took them past the gates of London Zoo
  2. At a crossing, the taxi stopped whilst a group of children crossed the road, each of them wearing jumpers with a picture of a zoo gate.
  3. They drove past a window that had some posters stuck to it, two of which said ‘where the best dead animals go’, and also a chalkboard with a picture of two wings, in a symmetrical pair over the words ‘creature heaven’.
  4. They also drove past a shop displaying a large harp in its window.
  5. Finally, as Brown gave them their task, there was a giant bear model behind him. In other words, the creative had been carefully visually primed along their cab route with a series of images and words, placing these images into their minds so that they would be the very ones that bubbled up into their imaginations when it came to designing the poster. When they were creating the poster, they were unaware that these ideas had been deliberately placed in their minds.
241
Q

Why can’t we know for certain how Brown’s explanation trick worked and if it did?

A

Derren Brown is an illusionist and it being a TV show

242
Q

What is classical conditioning?

A

when the following two stimuli are paired

  1. a neutral stimulus that initially does not result in a response,
  2. a conditioning stimulus that does result in a response.
243
Q

Why is the example “a neutral stimulus that initially does not result in a response,
a conditioning stimulus that does result in a response.
Presenting a tone to a person followed by a puff of air to the eye that causes the person to blink. The tone initially does not cause an eyeblink, but after a number of pairings with the puff of air, the person blinks in response to the tone” implicit memory?

A

because it can occur even if the person has forgotten about the original pairing of the tone and the air puff.