Chapter 6: Generate, Evaluate, and Select Strategies Flashcards
Alternative Strategies derive From:
- Vision
- Mission
- Objectives
- External Audit
- Internal Audit
- Past Successful Strategies
Nature of Strategy Analysis and Choice
- Establishing Long Term Objectives
- Generating Alternative Strategies
- Selecting Strategies to Pursue
- Best Alternative- Achieve Mission and Objectives
Stage 1: The Input Stage
- Basic Input information for the matching and decision stage matrices
- Requires strategists to quantify subjectively early in the process
- Good Intuitive Judgement always needed
- IFE Matrix, EFE Matrix, CPM Matrix
Stage 2: The Matching Stage
- Match Between organizations internal resources and skills and the oppurtunities and risks created by its external factors
- SWOT Matrix- SO, WO, ST, WT
- Space Matrix
- BCG Matrix
- Grand Strategy Matrix
- IE Matrix
Strengths- Oppurtunities (SO)
- use a firms internal strengths ti take advantage of external oppurtunities
- largest list
- Use strengths to take advantage of opportunities
Weaknesses- Oppurtunities (WO)
- Improving internal weaknesses by taking advantage of external opportunities
- Overcoming weaknesses by taking advantage of opportunities
Strengths- Threats (ST)
- Use a firms strengths to avoid or reduce the impact of external threats
- Use strengths to avoid threats
Weaknesses- Threats (WT)
- Defensive tactics aimed at reducing internal weaknesses and avoiding environmental threats
- Minimize weaknesses and avoid threats
Space Matrix
- Aggressive
- Conservative
- Defensive
- Competitive
Space Matrix: Internal dimensions
- Financial position (FP)
- Competitive position (CP)
Space Matrix: External Dimensions
- Environmental position (SP)
- Industry position (IP)
BCG Matrix (Boston Consulting Group Matrix)
- Assists multidivisional firm in formulating strategies
- Autonomous divisions = business portfolio
- Divisions may compete in different industries
- Focus on relative market-share position & industry growth rate
BCG Matrix Types: Question Marks
- low relative market share in a high-growth industry
- Cash needs are high
- Case generation is low
- Decision to strengthen (intensive strategies) or divest
BCG Matrix Types: Stars
- high relative market share in a high-growth industry
- Best long-run opportunities for growth & profitability
- Substantial investment to maintain or strengthen dominant position
- Integration strategies, intensive strategies, joint ventures
BCG Market Types: Cash Cows
- high relative market share in a low-growth industry
- Generate cash in excess of their needs
- Milked for other purposes
- Maintain strong position as long as possible
- Product development, concentric diversification
- If weakens—retrenchment or divestiture
BCG Matrix Types: Dogs
- Low relative market share in a slow or no growth industry
- Weak internal & external position
- Liquidation, divestiture, retrenchment
Relative Market Share Position
- Ratio of a division’s own market share in an industry to the market share held by the largest rival firm in that industry
The Internal- External (IE) Matrix
- Positions an organization’s various divisions in a nine-cell display
- Similar to BCG Matrix except the IE Matrix:
- Requires more information about the divisions
- Strategic implications of each matrix are different
IE Matrix Dimensions and Regions
- Based on two key dimensions:
- The IFE total weighted scores on the x-axis
- The EFE total weighted scores on the y-axis
- Divided into three major regions:
- Grow and build – Cells I, II, or IV
- Hold and maintain – Cells III, V, or VII
- Harvest or divest – Cells VI, VIII, or IX
Grand Strategy Matrix
- Tool for formulating alternative strategies
- Based on two dimensions:
- Competitive position, Market growth
Grand Strategy Matrix: Quad. 1
- Excellent strategic position
- Concentration on current markets/products
- Take risks aggressively when necessary
Grand Strategy Matrix: Quad. 2
- Evaluate present approach
- How to improve competitiveness
- Rapid market growth requires intensive strategy
Grand Strategy Matrix: Quad. 3
- Compete in slow-growth industries
- Weak competitive position
- Drastic changes quickly
- Cost & asset reduction (retrenchment)
Grand Strategy Matrix: Quad 4.
- Strong competitive position
- Slow-growth industry
- Diversification to more promising growth areas
Stage 3: The Decision Stage
- Quantitative Strategic Planning Matrix (QSPM)
Quantitative Strategic Planning Matrix (QPSM)
- Technique designed to determine the relative attractiveness of feasible alternative actions
Steps to Develop a QSPM
- Make a list of the firm’s key external opportunities/threats and internal strengths/weaknesses in the left column
- Assign weights to each key external and internal factor
- Examine the Stage 2 (matching) matrices, and identify alternative strategies that the organization should consider implementing
- Determine the Attractiveness Scores
- Compute the Total Attractiveness Scores
- Compute the Sum Total Attractiveness Score
QSPM Advantages
- Sets of strategies considered simultaneously or sequentially
- Integration of pertinent external & internal factors in the decision-making process
QSPM Limitations
- Requires intuitive judgments & educated assumptions
- Only as good as the prerequisite inputs
Cultural Aspects of Strategy Choice: Organization Culture
- A set of values, beliefs, attitudes, customs, norms, personalities, heroes and heroines that describe a firm
- Successful strategies depend on support of the firm’s culture
Politics of Strategy Choice: Politics in Organizations
- Hierarchy of command
- Career aspirations
- Allocation of scarce resources
Politics of Strategy Choice: Political Tactics for Strategists
- Equifinality
- Satisfying
- Generalization
- Higher-order issues
- Political access on important issues
Governance Issues: Board of Directors Roles & Responsibilities
- Control & oversight over management
- Adherence to legal prescriptions
- Consideration of stakeholders’ interests
- Advancement of stockholders’ rights