Chapter 6 -CSI & CSR Flashcards

1
Q

Define social responsibility

A

An ethical view point that says every individual/organisation has an obligation to benefit society as a whole.

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2
Q

Explain the relationship/link between social responsibility and triple bottom line.

A

Profit/ Economic

  • Triple Bottom line means that businesses should not only focus on profit/charge high prices but should also invest in CSI projects.
  • Businesses should not make a profit at the expense of its community and employees.

People/ Social

  • Business operations should not have a negative impact on/exploit people/employees/ customer.
  • Businesses should engage/invest in sustainable community programmes/projects that will benefit/uplift communities.
  • Improve the life style/quality of life of their human resources/employees.

Planet/ Environment

  • Businesses should not exhaust resources/harm the environment for production purposes.
  • They may support energy-efficient/eco-friendly products/programmes.
  • Recycle/Re-use waste e.g. packaging from recycled material
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3
Q

Social Responsibility

Suggest ways in which a business project can contribute towards the community

A
  • charitable contributions to NGO’s,
  • involvement in community education,
  • employment,
  • employee volunteer programmes
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4
Q

Identify socio-economic issues that challenge social responsibility

A
  • HIV/Aids,
  • unemployment,
  • poverty,
  • human rights aspects
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5
Q

Recommend/Suggest ways in which businesses can deal with the mentioned socio-economic issues:

HIV/Aids, unemployment, poverty, human rights aspects

A

HIV/ AIDS

South Africa has one of the highest HIV-prevalence rates in the world and the infrastructure to deal with this problem is lacking

  • Although businesses are making a contribution, the effects of HIV/Aids are overwhelming:
    • Children become orphans when their parents die
    • These children, often very young, drop out of school because they simply cannot cope with running a household and going to school
    • Parents can’t take care of their children in the final stages of the disease
    • Employees who live with HIV/Aids are absent more often

Unemployment

  • Although government has devised several strategies to address unemployment, it is still a very big problem
  • Businesses contribute towards solving this problem by offering learnerships to unemployed people
  • However, in many businesses there are simply not enough positions available for businesses to make a significant contribution

Poverty

  • Many businesses try to alleviate poverty by donating clothes or other valuable items to underprivileged communities
  • Although these contributions are extremely helpful, it is not really addressing the root of the problem
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6
Q

Explain how businesses can contribute time and effort in improving the well-being of the following stakeholders:

  • Employees
  • Community
A

Contribution of time and effort in improving the wellbeing of the communities

  • Businesses should improve the general quality of life of employees’ families in their community, e.g. develop skills in the community/invest in education, etc.
  • Ensure that the product they supply do not harm consumers/the environment.
  • Refrain from engaging in illegal/harmful practices such as employing children under the legal age/selling illegal substances, etc.
  • Make ethically correct business decisions, e.g. not engage in unfair/misleading advertising, etc.
  • Participate in community projects involving HIV/AIDS/education/counselling/ other meaningful causes.
  • Donate money to a community project/run a project to uplift the community.
  • Provide recreational/sport facilities to promote social cohesion/healthy activities.

Other ways a business can contribute to the wellbeing of their employees

  • The business should improve the general quality of life of the workforce, their families and the community, e.g. pay fair wages/develop skills in the community/ invest in education etc.
  • Ensure that the product they supply do not harm consumers.
  • Refrain from engaging in illegal or harmful practices such as employing children under the legal age/selling illegal substances, etc.
  • Offer counselling sessions to employees with personal/challenges.
  • Give time to staff to get involved in projects they choose/Allow staff to use some of the working hours to participate in the projects of their choice.
  • Donate money to a community project/Run a project to uplift the community.
  • Provide transport for employees who work unusually long hours
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7
Q

Define/Elaborate on the meaning of CSR

A
  • CSR is a continuous commitment from a business to act ethically and to contribute to economic development
  • CSR implies that businesses recognise the need to give back to society and to behave in a sustainable manner
  • CSR includes improving the quality of life for employees of the business, their families, the community in which the business operates and society as a whole
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8
Q

Describe/Explain the nature/ purpose of CSR

A
  • CSR aims to protect the natural environment in which a business operates
  • CSR means not pursuing profit at any cost
  • CSR aims to be sustainable
  • CSR aims to create safe working environments for employees
  • CSR is transparent
  • CSR builds a business’s reputation
  • CSR is relevant
  • SCR is ethical
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9
Q

Identify/Name/Outline the components of CSR

A
  • Environment:
    • Must take their impact on environment into consideration
    • Resources available for future
    • Ways (Contribute money aimed at finding alternative sources of energy, Recycle, Use energy saving globes, reduce paperwork by keeping correspondence digital)
  • Ethical Corporate Social Investment
    • CSI is an extension of CSR
    • CSI mainly focusses on Socio economic issues
    • Ethics and CSI are complimentary issues
    • Point of CSI is defeated if not implemented ethically
    • Ways (Ensure CSI projects have legitimate track records, ensure the purpose of CSI is to benefit the community and not to make profit)
  • Health and Safety
    • Business must ensure safety of employees at work and people who visit premises
    • Operations must not pose a risk to health of communities
    • Ways (adhere to health and safety regulations (Occupational health and safety Act), Provide protective gear, health and safety rep (1 for every 100 employees), regular maintenance on machinery, Emergency plan)
  • Socio-economic development (SED)
    • Is closely related to CSI
    • SED specifically aimed at promoting access to economy for black people
    • 4 elements + ways (Infrastructure development – solar power for communities, Educational development – computers for disadvantages schools, community development – programmes developing art and sport, Healthcare development – HIV Aids programmes)
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10
Q

Evaluate/Explain/Discuss the impact of CSR on business

A

Advantages

  • Businesses may attract experienced employees/increase the pool of skilled labour which could increase productivity.
  • Promotes customer loyalty resulting in increased sales and profit.
  • Programmes promote teamwork within businesses.
  • CSR/CSI helps to attract investors.
  • Gives businesses tax advantages such as tax reduction/rebates.
  • It helps to retain staff/lower staff turnover as employees’ health and safety are considered.
  • Improves the health of its employees through focussed CSR programmes.

Disadvantages

  • Business may not be supported/Customers may not buy their products/services resulting in a decrease in sales.
  • Small and medium enterprises find it difficult to implement CSR/CSI programmes.
  • Detailed reports must be drawn up, which can be time consuming.
  • Social spending reduces business/economic efficiency which makes it less competitive.
  • Social involvement is funded from business profits which could have been used to the benefit of customers/reduce prices.
  • CSR/CSI activities distract business focus from its core business functions.
  • Businesses find it difficult to adhere to legislation governing CSR/CSI.
  • It can increase financial risk, as programmes cost money and may impact negatively on profits.
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11
Q

Evaluate/Explain/Discuss the impact of CSR on communities.

A

Advantages

  • Provide jobs for unemployed members of the communities.
  • Employee’s family and/or community members receive bursaries to further their studies.
  • Provide rehabilitation centres to employees/community members who have addiction problems.
  • Improve the health of workers/communities by providing medical infrastructure.
  • Upliftment of the standard of living.

Disadvantages

  • Businesses are not always equipped to address social problems.
  • Communities can avoid taking responsibility for themselves, because they depend/rely on a business’s CSR/CSI initiatives/Hand-out programmes.
  • Distribution of scarce resources to selected beneficiaries in the community may cause problems such as discrimination.
  • Some businesses only participate in CSR/CSI initiatives to raise profit and do not really care for the community in which they operate.
  • Business cannot deliver sustainable CSR/CSI programmes.
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12
Q

· Define/Elaborate on the meaning of CSI

A
  • Refers to the projects that are not part of the normal business activities of a business and are designed and aim to benefit the community
  • The aim of CSI is not to increase the business’s profits, but to use as businesses resources to benefit the community
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13
Q

Describe/Explain the nature/purpose of CSI

A
  • CSI contributes towards sustainable development
  • CSI is enforceable by law and government requires businesses to make CSI contributions
  • CSI plays a positive role in the development of communities
  • CSI reveals a business’s attitude towards the community in which it operates
  • The main focus of CSI is not to increase profit, but to support communities
  • CSI is relevant to the South African context where socio-economic upliftment is such a priority
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14
Q

Outline/Name CSI focus areas

A
  • Community : Building communities and making sure that basic needs of the communities can be met, for example educational needs, housing needs, medical needs
  • Rural development: Starting new businesses or schools in rural areas
  • Employees: Looking after employees by paying fair wages and providing safe working conditions
  • Environment: Projects like nature conservation
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15
Q

Explain/Distinguish/Differentiate between CSR and CSI

A

CORPORATE SOCIAL RESPONSIBILITY(CSR)

  • The intention is to change business practices.
  • Focus is on increasing image and profits.
  • Ensure that all internal CSR policies/ practices include stakeholders’ interests/environmental issues.
  • Often intended as a marketing initiative.
  • Projects are usually linked to the business, e.g. a manufacturing business offering to train the unemployed.

CORPORATE SOCIAL INVESTMENT

(CSI)

  • Actively committing money and resources to uplift the community.
  • Focus is on upliftment of community without return on investment.
  • Ensure that CSI projects are relevant to the needs of communities.
  • Intended to benefit and uplift communities through social development.
  • Projects are external to the business and have a strong developmental approach.
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16
Q

Evaluate/Explain/Discuss the impact of CSI on business

A

Advantages

  • Happy workers who in turn will be productive and help to increase profit
  • Improve the perception of the business among its staff
  • Improve the image of the business
  • Attract and keep customers (customer loyalty)
  • Attract investors
  • Increases the possibility of attracting experienced and well-qualified employees and keeping them in the business

Disadvantages

  • Lack the social skills
  • Time consuming
  • Rule of corporate law: company’s directors may not participate in activities that would reduce profits
  • Costs money which a business could have invested more profitably
  • Can lead to an increase in prices
  • Pays tax to government and a business that is involved with CSI – making a double contribution
17
Q

Evaluate/Explain/Discuss the impact of CSI on communities

A

Advantages

  • Generating employment
  • Providing education/training
  • Providing study bursaries for family members of employees
  • Encouraging social development
  • Addressing socio-economic issues

Disadvantages

  • Communities might not take responsibility for their own actions – provide for them
  • CSI does not always focus on sustainability, so communities might only be helped in the short term
  • Communities may become dependent on CSI
  • Businesses might only participate for the commercial benefit
18
Q

Explain the implication of the following legislative requirements on CSI and CSR programmes:

o EEA

o Skills Development Act (SDA)

The National Skills Development Strategy

o BEE

A
  • Employment Equity Act (EEA)
    • The EE was developed to redress the inequalities that existed in employment opportunities for disadvantaged groups
    • Businesses should ensure that people from disadvantages groups qualify for management positions
    • People from disadvantages groups should be given opportunities to own and manage company assets. Black people and women will be given priority when appointing managers or people in management level and directors in companies
    • All levels of management must be representative of the cultural groups in the area in which the business operates
    • Businesses could plan, provide and support leadership training in schools, tertiary colleges and other training facilities
  • Skills development Act (SDA)
    • The SDA ensure that workers who did not receive good education are not able to improve their education and skills while they are employed. This could lead to promotion and increased wages which in turn improves their standard of living
    • Unemployed people can also obtain skills at training facilities and opportunities provided by the different SETAs. Some businesses include unemployed people within their community in their skills training programmes.
    • This could lead to employment as the business gets to know the workers as they attend the course
  • BEE
    • CSI is part of BEE rating score card. Many businesses barely comply with the law and have not embraced the triple bottom line principle or the importance of equality in the workplace. Initially the purpose of BEE was to obtain government tenders and contracts. So, the tender was awarded to the business with the highest BEE rating and not the lowest price
  • The National Skills Developing Strategy (i.e. Sector Education and Training Authority)
    • Human Resource Development strategy: The departments of Labour and Education work together to develop a new strategy every five years. This is because scarce skills can change over a five-year period. In this strategy scarce skills in SA are identified and a strategy devised to address this shortage over the next five years. The aim is to improve the supply of scare skills every five years
  • National Skills Development Strategy: The NSDS takes the HRDS and turns into an action plan. This group draws up the vision and the goals that will ensure that the level of these scarce skills is decreased over the next five years. So, it works out how these skills will be addressed, who will provide the training, where the training will take place and which SETA’s are involved