Chapter 6: Conformity Flashcards
Conformity
- A change in behavior or belief in accordance with others
- Distinct from just acting in accordance with others
Conformity: Connotations
- Members of individualist cultures view this negatively, except when showing solidarity
- Collectivist members see conformity positively
Conformity: How to tell
Would you do this if you were the only person around?
Compliance
Insincere outward conformity for the purpose of reward or avoiding punishment
Obedience
Compliance to a specific command
Acceptance
- Sincere inner acceptance of conforming behaviors or attitudes
- Might not always happen right away
The 3 Classic Conformity & Obedience Studies
- Sherif’s norm formation studies
- Ashc’s studies of group pressure
- Milgram’s obedience studies
Sherif’s Studies of Norm Formation
- Ambiguous test with no true answer somehow led to all participants giving the same answer (norm) when continually exposed to each other’s answers
- Participants gave this norm answer when tested alone later
Sherif’s Study: Autokinetic Phenomenon
Optical illusion of a stationary light appearing to move in the dark which is actually due to the viewer’s movement
Sherif’s Study: Confederate
In a later test, Jacobs and Campbell used a confederate who initially gave an inflated answer that affected the following answers significantly
Sherif’s Study: Real-Life Suggestibility
- Yawning, laughing, coughing
- People within social networks follow similar moods and life patterns
- We unconsciously mirror others’ actions, which leads us to feel what they feel
Asch’s Studies of Group Pressure
- When given an obvious test, 37% of people conformed to give the wrong answer when the confederates gave a wrong answer
- No pressure to conform other than simply to agree
Milgram’s Obedience Studies
- Most people were willing to “severely harm” others when prompted by a “researcher”
- Criticized for lack of consistent tests and lack of obedience
Milgram’s Obedience Studies: Ethics
- Results not worth the stress on participants
- Of the 1/4 of participants debriefed, none reported long-term effects
Milgram’s Studies: What Breeds Obedience
- Victim’s Distance
- Authority’s closeness and legitimacy
- Authority’s credentials
- Liberating effect of a disobedient participant