Chapter 6: Attitudes Flashcards
Attitude
A positive, negative, or mixed reaction to a person, object, or idea
Attitude Scale
A multiple-item questionnaire designed to measure a person’s attitude toward some subject
Bogus Pipeline
A phone lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions
Facial Electromyography
An electrical instrument that records facial muscle activity associated with emotions and attitudes
Implicit Attitude
An attitude, such as prejudice, that one is not aware of having
Implicit Association Test (IAT)
A covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts - such as black and white with good and bad
Evaluative Conditioning
The process by which we form an attitude toward a neutral stimulus because of its association with a positive or negative person, place, or thing
Theory of Planned Behavior
The theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person’s actions
Persuasion
The process by which attitudes are changed
Central Route to Persuasion
The process by which a person thinks carefully about a communication and is influenced by the strength of its argument
Peripheral Route to Persuasion
The process by which a person does not think carefully about a communication and is influenced instead by superficial cues
Elaboration
The process of thinking about and scrutinizing the arguments contained in a persuasive communication
Sleeper Effect
A delayed increase in the persuasive impact of a noncredible source
Need for Cognition (NC)
A personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities
Inoculation Hypothesis
The idea that exposure to weak versions of a persuasive argument increases later resistance to that argument
