Chapter 2: Doing Social Psychology Research Flashcards
Hypothesis
A testable prediction about the conditions under which an event will occur
Theory
An organised set of principles used to explain observed phenomena
Basic Research
Research whose goal is to increase the understanding of human behavior, often by testing hypotheses based on a theory
Applied Research
Research whose goal is to make applications to the world and contribute to the solution of social problems
Operational Definition
The specific procedures for manipulating or measuring a conceptual variable
Construct Validity
The extent to which the measures used in a study measure the variables they were designed to measure and the manipulations in an experiment manipulate the variables they were designed to manipulate
Bogus Pipeline Technique
A procedure in which research participants are (falsely) led to believe that their responses will be verified by an infallible lie detector
Interrater Reliability
The degree to which different observers agree on their observations
Descriptive Research
To describe people and their thoughts, feelings, and behaviors
Archival Studies
Involves examining existing records of past events and behaviors, such as newspaper articles, medical records, diaries, sports statistics, personal ads, crime statistics, or hits on a website
Survey
A voluntary questionnaire
Observational Studies
Studying behaviors in a natural environment
Random Sampling
A method of selecting participants for a study so that everyone in a population has an equal chance of being in the study
Correlational Research
Research designed to measure the association between variables that are not manipulated by the researcher
Correlational Coefficient
A statistical measure of the strength and direction of the association between two variables