Chapter 6

Question 1

White space

Answer 1

Space in a document that does not contain any text or artwork

Question 2

Descriptive headings

Answer 2

Headings that simply identify a topic

Question 3

Heading

Answer 3

A brief title that tells readers about the content of the section that follows

Question 4

Informative heading

Answer 4

Heading that guides readers to think in a certain way about the topic

Question 5

Subheadings

Answer 5

Titles that are subordinate to headings, indicating subsections with a major section

Question 6

Headings an subheadings serve these important functions

Answer 6

Organization
Attention
Connection

Question 7

Headings and subheadings fall into the two categories of

Answer 7

Descriptive headings

Informative headings

Question 8

To write efficiently, you must

Answer 8

Delete unnecessary words and phrases
Shorten long words and phrases
Eliminate redundancies
Rewrite “it is/there are” starters

Question 9

Production quality

Answer 9

Effect of page or screen design, graphical elements, and typography play a role in effectiveness of message

Question 10

For effective design, pay attention to

Answer 10

Consistency
Balance
Restraint
Detail

Question 11

Letterhead stationary

Answer 11

Company’s name, address, and other contact information

Question 12

Designing messages for mobile devices

Answer 12

Think in small chunks
Make generous use of white space
Format simply
Consider horizontal and vertical layouts

Question 13

Techniques from professional proofreaders

Answer 13

Make multiple passes
Use perceptual tricks 
Double-check high-priority items 
Give yourself some distance 
Be vigilant 
Stay focused 
Review complex electronic document on paper
Take your time

Question 14

When choosing a means to distribute messages, consider the following

Answer 14

Cost
Convenience
Time
security and privacy

Question 15

Networking

Answer 15

Process of making informal connections with mutually beneficial business contacts

Question 16

Resume

Answer 16

Structured, written summary of your education, employment background, and job qualifications

Question 17

Curriculum vitae

Answer 17

Term used instead of resume in academic professions and in many countries outside the US

Question 18

Chronological resume

Answer 18

Presents your professional history in a clear, easy to follow arrangement

Question 19

Functional resume (or skills resume)

Answer 19

Emphasizes skills and capabilities, identifying employers and academic experience in subordinate sections

Question 20

Combination resume

Answer 20

Meshes the Skills focus of the functional format with the job history focus of the chronological format

Question 21

common issues and suggestions for handling them in a resume

Answer 21

Frequent job changes 
Gaps in work history 
Inexperience 
Overqualification 
Long-term employment with one company 
Job termination for cause 
Criminal record

Question 22

Applicant tracking systems

Answer 22

Matching language yo the employers will help you get past the keywords filters these systems use to rank incoming resumes