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Business Communication > Chapter 13 Pp > Flashcards

Chapter 13 Pp Flashcards

1
Q

Plan your research

A

Learn about the subject
Target information gaps
Keep an open mind

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2
Q

Learn about the subject

A 
Industry publications 
Competitors websites 
Interviews with experts 
Online resources 
Books and indexes 
Problem statement
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3
Q

Problem statement

A

Defines the problem or purpose of your research (decision you need to make at the end of the process)

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4
Q

Prioritize research needs

A

Constraints :
Limited time
Limited resources

Information:
“Need to know “
“Nice to know”

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5
Q

Data and information

A

Secondary research

Primary research

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6
Q

Secondary research

A

Research materials previously created for another purpose

Start with secondary research

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7
Q

Primary research

A

New research done specifically for your current project

Ex: surveys, interviews, observations, experiments

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8
Q

Evaluating sources

A 
Honesty and reliability 
Potential bias 
Purpose of the material 
Authors credibility 
Data collection methods 
Independent verification 
Timeliness 
Completeness 
Logic and good sense
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9
Q

Secondary research

A

Inside the company:
Company documents
Knowledge management systems

Outside the company:
Hardcopy resources
Online resources

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10
Q

Finding information at the library

A 
Business books 
Electronic databases 
Newspapers 
Periodicals 
Directories 
Almanacs 
Statistical resources 
Government publications
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11
Q

Four categories of periodicals

A

Popular magazines
Trade journals
Business magazines
Academic journals

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12
Q

Finding information online :

Search engines

A

No human editor
Different results
Is incomplete

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13
Q

Disadvantages of search engines that affect quality of research

A

Process search engines use to find lists of web pages has no human editors to evaluate quality

Can’t reach content in limited access collections (back issues of newspapers, magazines, and professional journals)

Might be able to find certain pages through one engine, but not another

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14
Q

Web directories

A

Use human editors to categorize and evaluate web sites

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15
Q

Metacrawlers or metasearch engines

A

Sends search request on multiple search engines and tells how many hits each engine was able to find you

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16
Q

Online databases

A

Offers access to newspapers, magazines; and journals you’re likely needing for many research projects

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17
Q

Documenting sources

A

Credit your sources
Support your message
Help your readers

18
Q

Fahd use doctrine

A

Use other people’s work as long as you don’t prevent them from benefiting as a result

19
Q

Documenting sources

A 
Direct quotes 
Specialized knowledge 
Fair use doctrine 
Paraphrased material 
Common knowledge 
Copyright law
20
Q

Two most common primary research methods

A

Surveys

Interviews

21
Q

Conducting surveys

A

Effective surveys use representative sample

Effective surveys are reliable and valid

22
Q

Survey is reliable when

A

Produces identical results when repeated

23
Q

Survey is valid when

A

It measures what its intended to

24
Q

Effective questionnaire

A 
Clear instructions
Short answer questions 
Easy to analyze questions 
No leading questions
Unambiguous questions
No compound questions
Adapt the survey
25
Q

Types of questions

A

Open ended
Direct open ended
Restatement
Close ended

26
Q

Open ended

A

offer opinions (lose control of interview, but not yes/no)

27
Q

Close ended questions

A

Yes or no or short response

Less effort for interviewer, but might miss important information

28
Q

Direct open ended

A

Suggest a response

Give you more control, give interviewee freedom in response

29
Q

Restatement questions

A

Mirror a respondents previous answer and encourage expansion on answer .
Show you’re paying attention

30
Q

Processing data and information

A

Quoting
Paraphrasing
Summarizing

31
Q

Paraphrasing

A

Restatement in your own words
Maintain consistent feel
Avoids choppy sentences

32
Q

Summarizing

A

Gist of material with fewer words than original

Identifies main idea, major support, leaves out most details

33
Q

Analyzing the data

A

Mean, median, and mode
Overall trends
Cause and correlation
Cross- tabulation

34
Q

Mean

A

Sum of all intend in group divided by number of items in that group

35
Q

Median

A

Average or midpoint of series

36
Q

Mode

A

Number that occurs most often in sample

37
Q

Trend

A

Steady upward or downward movement in pattern of events

38
Q

Causation

A

One factor causes the other to happen

39
Q

Correlation

A

Simultaneous change in two variables that you’re measuring

40
Q

Cross tabulation

A

Relationships between subsets of data

Looking separately at age, gender, location, product type, etc

41
Q

Applying your findings

A

Unbiased summary
Logical conclusion
Recommendations

Business Communication (10 decks)

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