Chapter 6

Question 1

Audience Centeredness

Answer 1

Keeping the audience foremost in mind at every step of speech preparation and presentation.

Question 2

Egocentrism

Answer 2

The tendency of people to be concerned above all with their own values, beliefs, and well-being.

Question 3

Demographic Audience Analysis

Answer 3

Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.

Question 4

Stereotyping

Answer 4

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

Question 5

Situational Audience Analysis

Answer 5

Audience analysis that focuses on situational facts such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

Question 6

Attitude

Answer 6

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

Question 7

Fixed-alternative questions

Answer 7

Questions that offer a fixed choice between two or more alternatives.

Question 8

Scale Questions

Answer 8

Questions that require responses at fixed intervals along a scale of answers.

Question 9

Open-ended questions

Answer 9

Questions that allow respondents to answer however they want.