Chapter 6 Flashcards
1
Q
demographic audience analysis
A
age gender religion sexual orientation racial,ethnic, cultural background group membership
2
Q
situational audience analysis
A
size
physical setting
disposition towards topic, speaker, occasion
3
Q
egocentric
A
tendency to be concerned with own values, beliefs, well-being
4
Q
identification
A
emphasizing common values, goals, experiences
5
Q
primary purpose of speech making
A
keeping audience in mind
