Chapter 16 Flashcards
1
Q
how to address a skeptical audience
A
address head on
address reason for skepticism and counteract it
2
Q
the most challenging and complex of all kinds of speech making
A
persuasive
3
Q
passive agreement
A
want the audience to agree what you’re telling them
4
Q
immediate action
A
want the audience to take action
5
Q
Monroe’s Motivated Speech Sequence
A
attention need satisfaction visualization action
6
Q
ethical obligations of persuasive speakers
A
present evidence fairly and accurately
