Chapter 5 Flashcards

1
Q

specific purpose**

A

single infinitive phrase; states what you hope to accomplish with speech

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2
Q

guidelines for specific purpose

A
full infinitive phrase 
statement, not question
avoid figurative lang
limit to one distinct idea 
avoid being vague
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3
Q

central idea**

A

one-sentence statement that encapsulates major idea of speech

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4
Q

guidelines for central idea

A

express as full sentence
don’t express as question
avoid figurative lang
don’t be vague

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5
Q

general purpose

A

broad goal of speech

to inform/ to persuade

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