Chapter 6 Flashcards
business to business markets
the group of customers that include manufacturers, wholesalers, retailers, and other organizations
organizational markets
another name or business to business markets
derived demand
demand for business or organizational products caused by demand for consumer goods or services
inelastic demand
demand in which changes in price have little or no effect on the amount demanded
joint demand
demand for two or more goods that are used together to create a product
producers
the individuals or organizations that purchase products for use in the production of other goods and services
resellers
the individuals or organizations that buy finished goods for the purpose of reselling, renting or leasing to others to make a profit and to maintain their business operations
government markets
the federal, state, county, and local governments that buy goods and services to carry out public objectives and to support their operations
North American Industry Classification System (NAICS)
the numerical coding system that the United States, Canada, and Mexico use to classify firms into detailed categories according to their business activities
business to business ecommerce
internet exchanges between two or more businesses or organizations
extranet
a private, corporate computer network that links company departments, employees, and databases to suppliers, customers, and others outside the organization
private exchanges
systems that link an invited group of suppliers and parters over the Web
buyclass
one of the classifications of business buying situations that characterizes the degree of time and effort required to make a decision
straight rebuy
a buying situation in which business buyers make routine purchases that require minimal decision making
modified rebuy
a buying situation classification used by business buyers to categorize a previously mad purchase that involves some some change and that requires limited decision making
