Chapter 6

Question 1

A computer-based system that allows a police officer to consider a variety of alternatives for allocating police officers to different neighborhoods is an example of a:

Answer 1

decision support system (DSS).

Question 2

Examples of the use of a DSS

Answer 2

A) optimizing airline crew reassignments after a major schedule disruption due to storms.
B) estimating project costs when bidding for new construction work.
C) employing a pro forma financial statement generator.

Question 3

Major component of a DSS?

Answer 3

A) dialog management
B) data management
C) model management

Question 4

A DSS that provides a set of capabilities (such as a spreadsheet) to build a specific decision support system quickly and easily is referred to as a:

Answer 4

DSS generator

Question 5

An application that extracts data from a database and structures it by individual dimensions, such as region, organizational unit, or dealer, is referred to as:

Answer 5

OLAP software.

Question 6

A technique to search for small “nuggets” of information from the vast quantities of data stored in an organization’s data warehouse, using technologies such as decision trees and neural networks, is called:

Answer 6

data mining.

Question 7

typical application of data mining?

Answer 7

A) predicting customer attrition
B) fraud detection
C) trend analysis

Question 8

advantages of using group support systems

Answer 8

A) to encourage creative thinking.
B) to have more productive meetings.
C) to obtain higher quality ideas and decisions.

Question 9

A GSS can be used to support:

Answer 9

A) meetings at one physical location.
B) meetings with participants at multiple locations.
C) meetings of pre-existing teams or newly formed groups.

Question 10

Questions that a GIS can directly answer include all of the following

Answer 10

A) What is adjacent to this feature?
B) How many features are within a certain distance of a site?
C) Which site is the nearest one?

Question 11

typical characteristic of an executive information system?

Answer 11

A) provides easy online access to current information about business conditions in an aggregated form
B) is a system used by managers at all levels of the organization
C) includes internal transaction data and may incorporate qualitative data from both internal and external sources

Question 12

In many cases, EIS applications have evolved into which of the following type(s) of application?

Answer 12

A) performance management system.
B) business intelligence system.
C) competitive intelligence system.

Question 13

Which of the following approaches to representing spatial data relies on dividing space into small, equal-sized cells arranged in a grid?

Answer 13

raster-based GIS

Question 14

In a “community of practice” knowledge management system, which of the following statements is true?

Answer 14

B) Each member of the COP is responsible for the knowledge content of the KMS.

Question 15

Which statement about business intelligence (BI) tools is true?

Answer 15

B) BI tools are used to improve the outcomes from direct marketing campaigns.
C) BI tools are used to identify customer purchasing patterns.
D) BI tools are used in marketing to decide on promotions and online advertising.

Question 16

A machine that possesses visual and/or aural abilities that affect the machine’s physical behavior (response) is referred to as a(n):

Answer 16

perceptive system.

Question 17

Three major pieces of any expert system are:

Answer 17

knowledge base, inference engine, and user interface.

Question 18

Which statement about virtual reality applications is true?

Answer 18

A) VR systems are being used to train professionals and to design new products.
B) Users of VR systems may use helmets, glasses, and/or gloves that immerse them into a virtual world that seems real to one or more of their senses.
C) A “virtual tour” of a real estate property uses VR-like technology.

Question 19

One way to develop an expert system is to use a development environment that contains all the basic expert system components plus a limited but user-friendly special language with which to develop a knowledge base. This development environment is referred to as a(n):

Answer 19

artificial intelligence shell.

Question 20

Which of the following is a key characteristic of neural networks?

Answer 20

They learn.

Question 21

The AI technology that is used to evaluate handwriting on credit card slips, select undervalued stocks as part of portfolio pension plan management, and determine where to drill for oil and gas is ______________________.

Answer 21

neural networks

Question 22

Participants in GSS sessions must identify themselves to eliminate any doubt about the integrity of the source of information provided.

Answer 22

Answer: FALSE
Explanation: Participants may provide input anonymously to avoid being ridiculed.

Question 23

Once a neural network has established an acceptable level of predictive ability, no further changes are made to the weights of the predictor variables.

Answer 23

Answer: FALSE
Explanation: Neural networks continue to “learn” and improve their predictive ability.

Question 24

The goal of a knowledge management system (or KMS) is to tap into the knowledge of the individual and the organization and disseminate it throughout the firm to derive operational and market improvements.

Answer 24

Answer: TRUE