Chapter 6

Question 1

The key to making a great social media marketing strategy a success is

Answer 1

planning.

Question 2

Planning for social media marketing communications can take on two forms:

Answer 2

Planning for specific campaigns and

Planning for ongoing social media marketing activities that are not specific to any one marketing campaign or promotional cadence.

Question 3

The Planning Process

Answer 3

1. Set Strategic Objectives
2. Strategic Plan
3. Implementation Plan
4. Establish Policies
5. Allocate Resources, Set Key Responsibilities
6. Compile Calendars, Set Timeline
7. Evaluate Progress
8. Adjust Strategy

Question 4

Social media marketing communications should come across as

Answer 4

human

Question 5

A good social media communications calendar will usually start by

Answer 5

determining the “theme” or focus for each week.