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Business > Chapter 52- Market Research Analysis > Flashcards

Chapter 52- Market Research Analysis Flashcards

1
Q

Simple random sampling?

A

Totally random sampling, anyone can be chosen

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2
Q

Systematic sampling

A

selecting one in an amount do to the sample

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3
Q

Quota sampling

A

Splitting the population into sub groups e.g. if the population was 52%men and 48% women, the sample would be done in this proportion

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Business (17 decks)

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