CHAPTER 5: W8 - THE SELF Flashcards
_____________- strong connection between people’s possessions and their identity
Material Self
________________ - excessively
concerned with material possessions; money-oriented.
Materialism
MATERIALS SELF IS NOT
ABOUT BELONGINGS AND BODY
It is concerned with the
____________________ you attribute
to objects, places, or people for
which it becomes an extension
of yourself.
emotional feelings
PSYCHOANALYTIC THEORY BY ____________________
SIGMUND FREUD
MATERIAL SELF BY__________________
WILLIAM JAMES
PHILOSOPHICAL PERSPECTIVE
(2)
PSYCHOANALYTIC THEORY
MATERIAL SELF
PSYCHOANALYTIC THEORY
(3)
ID
EGO
SUPER EGO
operating on the pleasure principle generally within the unconscious.
A. ID
B. EGO
C. SUPER EGO
A. ID
operating on the reality principle within the conscious realm.
A. ID
B. EGO
C. SUPER EGO
B. EGO
operating on the morality principle
at all levels of consciousness.
A. ID
B. EGO
C. SUPER EGO
C. SUPER EGO
“I” —- SELF —– ME—-
“SELF AS KNOWER”
WHO PHILOSOPHERS? _________________
WILLIAM JAMES
THERE ARE 3 TYPES OF EXPERIENCES:
1. _____________- self being spontaneous and consistent.
2. _____________-self being subjective and unique.
3. _____________-One’s power of making choices
- *And who’s philosophers?
- Continuity
- Distinctness
- Volitation
- William james
the sum total of all a person he can call his, not only his body and his psychic power but his horse, land, wife, children, and friends’ objective and empirical self with primary elements or constituents arranged into a hierarchy depending on the value you place on each part.
by ___________________
William james
CONSUMER BEHAVIOR AND CULTURE (2)
western culture
eastern culture
people who live in a _____________ culture are more likely to purchase products that they can identify with.
collectivistic
consumers’ thoughts and feelings about whom they are affecting their _________________.
buying habits
__________________ - independent self-construal is more prominent which highlights the importance of their uniqueness.
Western culture
_________________- people placed significance on their collective self because they are more likely to have an interdependent self-construal.
Eastern culture
- People who have discrepancies in their self-concept tend to
complete their identities through the symbols or products they
purchase and use as a security blanket. - symbols allow a person to recognize oneself during times of
ambiguity.
STATUS SYMBOL
Men’s fashion style and Ladies fashion style are examples of ________________
STATUS SYMBOL
Products whose qualities match some of the consumer’s personal
characteristics are expected to have a higher propensity to be
purchased by that person.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
A. SELF-IMAGE CONGRUENCE MODEL
______________ enables people to share their ideas, thoughts, life
milestones, hobbies, interests, and other information by creating virtual
communities.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
- “a communication between a receiver and a communicator whom the receiver
perceives as non-commercial regarding a brand, product or service.” – Arndt (1967)
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
C. WORD OF MOUTH
Electronic _______________ offers product reviews, usually on bloggers’ or vlogger’s posts or review forums/websites.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
C. WORD OF MOUTH
Consumers patronize these sources to gather unbiased information on the product they intend to purchase.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
C. WORD OF MOUTH
Online reviews were confirmed to have a causal effect on consumer’s purchasing
behavior.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
C. WORD OF MOUTH
- Social media allows people to access content such as photos, videos,
blogs, and vlogs to name a few.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
More importantly, it permits people to communicate with each other
regarding any topic that interests them which includes word-of-mouth about certain products or services.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
When a product is visually appealing, it tends to be chosen and makes the consumer feel good about who they are.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
A. SELF-IMAGE CONGRUENCE MODEL
This positive feeling towards the product can even make the consumer defensive when the product receives negative feedback.
A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH
A. SELF-IMAGE CONGRUENCE MODEL
