CHAPTER 5: W8 - THE SELF

Question 1

_____________- strong connection between people’s possessions and their identity

Answer 1

Material Self

Question 2

________________ - excessively
concerned with material possessions; money-oriented.

Answer 2

Materialism

Question 3

MATERIALS SELF IS NOT
ABOUT BELONGINGS AND BODY

It is concerned with the
____________________ you attribute
to objects, places, or people for
which it becomes an extension
of yourself.

Answer 3

emotional feelings

Question 4

PSYCHOANALYTIC THEORY BY ____________________

Answer 4

SIGMUND FREUD

Question 5

MATERIAL SELF BY__________________

Answer 5

WILLIAM JAMES

Question 6

PHILOSOPHICAL PERSPECTIVE
(2)

Answer 6

PSYCHOANALYTIC THEORY
MATERIAL SELF

Question 7

PSYCHOANALYTIC THEORY
(3)

Answer 7

ID
EGO
SUPER EGO

Question 8

operating on the pleasure principle generally within the unconscious.

A. ID
B. EGO
C. SUPER EGO

Answer 8

A. ID

Question 9

operating on the reality principle within the conscious realm.

A. ID
B. EGO
C. SUPER EGO

Answer 9

B. EGO

Question 10

operating on the morality principle
at all levels of consciousness.

A. ID
B. EGO
C. SUPER EGO

Answer 10

C. SUPER EGO

Question 11

“I” —- SELF —– ME—-
“SELF AS KNOWER”

WHO PHILOSOPHERS? _________________

Answer 11

WILLIAM JAMES

Question 12

THERE ARE 3 TYPES OF EXPERIENCES:
1. _____________- self being spontaneous and consistent.
2. _____________-self being subjective and unique.
3. _____________-One’s power of making choices

4. *And who’s philosophers?

Answer 12

1. Continuity
2. Distinctness
3. Volitation
4. William james

Question 13

the sum total of all a person he can call his, not only his body and his psychic power but his horse, land, wife, children, and friends’ objective and empirical self with primary elements or constituents arranged into a hierarchy depending on the value you place on each part.

by ___________________

Answer 13

William james

Question 14

CONSUMER BEHAVIOR AND CULTURE (2)

Answer 14

western culture
eastern culture

Question 15

people who live in a _____________ culture are more likely to purchase products that they can identify with.

Answer 15

collectivistic

Question 15

consumers’ thoughts and feelings about whom they are affecting their _________________.

Answer 15

buying habits

Question 16

__________________ - independent self-construal is more prominent which highlights the importance of their uniqueness.

Answer 16

Western culture

Question 17

_________________- people placed significance on their collective self because they are more likely to have an interdependent self-construal.

Answer 17

Eastern culture

Question 18

• People who have discrepancies in their self-concept tend to
  complete their identities through the symbols or products they
  purchase and use as a security blanket.
• symbols allow a person to recognize oneself during times of
  ambiguity.

Answer 18

STATUS SYMBOL

Question 19

Men’s fashion style and Ladies fashion style are examples of ________________

Answer 19

STATUS SYMBOL

Question 20

Products whose qualities match some of the consumer’s personal
characteristics are expected to have a higher propensity to be
purchased by that person.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 20

A. SELF-IMAGE CONGRUENCE MODEL

Question 21

______________ enables people to share their ideas, thoughts, life
milestones, hobbies, interests, and other information by creating virtual
communities.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 21

B. CONSUMER BEHAVIOR AND SOCIAL MEDIA

Question 22

• “a communication between a receiver and a communicator whom the receiver
  perceives as non-commercial regarding a brand, product or service.” – Arndt (1967)

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 22

C. WORD OF MOUTH

Question 23

Electronic _______________ offers product reviews, usually on bloggers’ or vlogger’s posts or review forums/websites.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 23

C. WORD OF MOUTH

Question 24

Consumers patronize these sources to gather unbiased information on the product they intend to purchase.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 24

C. WORD OF MOUTH

Question 25

Online reviews were confirmed to have a causal effect on consumer’s purchasing
behavior.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 25

C. WORD OF MOUTH

Question 26

• Social media allows people to access content such as photos, videos,
  blogs, and vlogs to name a few.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 26

B. CONSUMER BEHAVIOR AND SOCIAL MEDIA

Question 27

More importantly, it permits people to communicate with each other
regarding any topic that interests them which includes word-of-mouth about certain products or services.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 27

B. CONSUMER BEHAVIOR AND SOCIAL MEDIA

Question 28

When a product is visually appealing, it tends to be chosen and makes the consumer feel good about who they are.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 28

A. SELF-IMAGE CONGRUENCE MODEL

Question 29

This positive feeling towards the product can even make the consumer defensive when the product receives negative feedback.

A. SELF-IMAGE CONGRUENCE MODEL
B. CONSUMER BEHAVIOR AND SOCIAL MEDIA
C. WORD OF MOUTH

Answer 29

A. SELF-IMAGE CONGRUENCE MODEL