CHAPTER 1: W2 INTRODUCTION TO CONSUMER BEHAVIOR Flashcards
The behavior that consumers display in searching for,
purchasing, using, evaluating, and disposing of products
and services that they expect will satisfy their needs.
Consumer behavior
The individual who buys goods and services for his or
her own use, for household use, for the use of a family member, or for a friend.
Personal consumer
WHY CONSUMER BEHAVIOR BECOME A SEPARATE DISCIPLINE FROM MARKETING?
- __________ came to realize that consumers did not act or react as the theory suggested they would.
marketers
WHY CONSUMER BEHAVIOR BECOME A SEPARATE DISCIPLINE FROM MARKETING?
consumers prefer products that reflected their___________, ____________, and__________.
special needs, personalities, and lifestyle
WHY CONSUMER BEHAVIOR BECOME A SEPARATE DISCIPLINE FROM MARKETING?
- buyers exhibited diversified ____________and __________________purchase behavior
preferences and less predictable
OTHER FACTORS THAT CONTRIBUTED TO THE GROWING INTEREST IN CONSUMER BEHAVIOR?
- The accelerated rate of ____ product development.
new
OTHER FACTORS THAT CONTRIBUTED TO THE GROWING INTEREST IN CONSUMER BEHAVIOR?
- The consumer ___________.
movement
OTHER FACTORS THAT CONTRIBUTED TO THE GROWING INTEREST IN CONSUMER BEHAVIOR?
-Public _______ considerations.
policy
OTHER FACTORS THAT CONTRIBUTED TO THE GROWING INTEREST IN CONSUMER BEHAVIOR?
_________________ concerns.
Environmental
OTHER FACTORS THAT CONTRIBUTED TO THE GROWING INTEREST IN CONSUMER BEHAVIOR?
The opening of _____________ through the world (globalization)
national markets
OTHER FACTORS THAT CONTRIBUTED TO
THE GROWING INTEREST IN CONSUMER BEHAVIOR?
(6)
01 The accelerated rate of new product development
02 The consumer movement
03 public policy considerations
04 environmental concerns
05the opening of national markets through the world (globalization)
___________ is “an expression of dissatisfaction on a
consumer’s behalf to a responsible party”. It can also be described in a positive sense as a report
from a consumer providing documentation about a
problem with a product or service.
Complain
- a product _________ is the process of a customer taking previously purchased merchandise back to
the retailer.
return
_________ in the
original form of payment, or exchange for another
item (identical or different).
refund
the ability to affect the behavior of others in a particular direction, leveraging key tactics that involve, connect, and inspire them. That’s why we’ve identified “influencing others” as one of the 4 core leadership skills needed in every role.
Influencing others
