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MKTG 50 > CHAPTER 1: W3 INTRODUCTION TO CONSUMER BEHAVIOR > Flashcards

CHAPTER 1: W3 INTRODUCTION TO CONSUMER BEHAVIOR Flashcards

1
Q

IMPLEMENTING THE
MARKETING CONCEPT
(3)

A

SEGMENTATION
TARGETING
POSITIONING

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2
Q

PROCESS OF DIVIDING THE
MARKET INTO SUBSETS OF
CONSUMER WITH COMMON
NEEDS OR
CHARACTERISTICS
* divides the market into
subgroups of individuals
who share similar needs,
wants, and
characteristics.
* Also known as market

A

SEGMENTATION

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3
Q
  • SELECTING ONE OR MORE
    OF THE SEGMENTS TO
    PURSUE.
  • breaking the target
    audience into segments
    and then designing
    marketing activities that
    will reach the segments
    most likely to be
    responsive to your efforts.
A

TARGETING

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4
Q
  • Developing a distinct image for
    the product in the mind of the
    consumer.
  • the place you want your brand or
    product to have within a
    particular target market. More
    specifically, the process of
    market positioning and brand
    positioning involves how you
    market your brand or product to
    consumers to achieve that
    position.
A

POSITIONING

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4
Q

PROCESS OF DIVIDING THE
MARKET INTO SUBSETS OF
CONSUMER WITH COMMON
NEEDS OR CHARACTERISTICS

A. SEGMENTATION
B. TARGETING
C. POSITIONING

A

A. SEGMENTATION

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4
Q
  • SELECTING ONE OR MORE
    OF THE SEGMENTS TO
    PURSUE.

A. SEGMENTATION
B. TARGETING
C. POSITIONING

A

B. TARGETING

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4
Q
  • Developing a distinct image for
    the product in the mind of the
    consumer.

A. SEGMENTATION
B. TARGETING
C. POSITIONING

A

C. POSITIONING

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5
Q
  • the place you want your brand or
    product to have within a
    particular target market. More
    specifically, the process of
    market positioning and brand
    positioning involves how you
    market your brand or product to
    consumers to achieve that
    position.

A. SEGMENTATION
B. TARGETING
C. POSITIONING

A

C. POSITIONING

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6
Q
  • breaking the target
    audience into segments
    and then designing
    marketing activities that
    will reach the segments
    most likely to be
    responsive to your efforts.

A. SEGMENTATION
B. TARGETING
C. POSITIONING

A

B. TARGETING

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7
Q
  • divides the market into
    subgroups of individuals
    who share similar needs,
    wants, and
    characteristics.
  • Also known as market

A. SEGMENTATION
B. TARGETING
C. POSITIONING

A

A. SEGMENTATION

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8
Q

Types of market segmentation:
(4)

A

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

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9
Q

examples of __________

country
city
density
language
climate
area
population

A

geographics

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10
Q

examples of ______

age
gender
income
education
social status
family
life stage
occupation

A

demographics

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11
Q

examples of __________

lifestyle
activity
interest
opinion
concerns
personality
values
attitudes

A

psychographics

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12
Q

examples of _____

purchase
usage
intent
occasion
buyer stage
life cycle stage
engagement

A

behavioral

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13
Q

the marketing mix. (4)

A

product
price
promotion
place

14
Q

The________________ defined as set of marketing tools that used to pursue its marketing objectives in market.

These variables are often grouped into four key components, often referred to as the

“Four Ps of Marketing.”

A

THE MARKETING MIX / MARKETING MIX

15
Q

The___________ is
either a tangible
good or an
intangible service
that is seem to
meet a specific
customer need or
demand.

A

product

16
Q

___________ covers the
actual amount the
end user is
expected to pay for
a product.
How a product is
priced will directly
affect how it sells.

A

Price

17
Q

_______ or placement
has to do with how
the product will be
provided to the
customer. Distribution
is a key element of
placement. The
placement strategy
will help
assess what channel
is the most suited to a
product.

A

Place

18
Q

The marketing
communication
strategies and
techniques all fall
under the promotion
heading.

A

promotion

19
Q

understanding consumer behavior will help you become better marketer as it is the foundation for _________ markets ________ markets and ________ an appropriate marketing.

A

segmentation
positioning
developing

MKTG 50 (7 decks)

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