Chapter 5 Vocabulary Flashcards
The buying behavior of final consumers—individuals and households that buy goods and services for personal consumption
Consumer buyer behavior
All the individuals and households that buy or acquire goods and services for personal consumption
Consumer market
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
Culture
A group of people with shared value systems based on common life experiences and situations
Subculture
Integrating ethnic themes and cross-cultural perspectives within a brand’s mainstream marketing, appealing to consumer similarities across subcultural segments rather than differences
Total market strategy
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
Social class
Two or more people who interact to accomplish individual or mutual goals
Group
The impact of the personal words and recommendations of trusted friends, family, associates, and other consumers on buying behavior
Word-of-mouth influence
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others
Opinion leader
Online communities—blogs, social networking Web Sites, and other online communities—where people socialize or exchange information and opinions
Online social networks
A person’s pattern of living as expressed in his or her activities, interests and opinions
Lifestyle
The unique psychological characteristics that distinguish a person in a group
Personality
A need that is sufficiently pressing to direct the person to seek satisfaction
Motive (drive)
The process by which people select, organize, and interpret information to form a meaningful picture of the world
Perception
Changes in an individuals’s behavior arising from experience
Learning
