Chapter 3 Vocabulary Flashcards
The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers
Marketing environment
The actors close to the company that affect its ability to engage and serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
Microenvironment
The larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces
Macro-environment
Firms that help the company to promote, sell, and distribute its products to final buyers
Marketing intermediaries
Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives
Public
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
Demography
The 78 million people born during the years following World War II and lasting until 1964 z
Baby boomers
The 49 million people born between 1965 and 1976 in the “birth dearth” following the baby boom
Generation X
The 83 million children of the baby boomers born between 1977 and 2000
Millennial as (Generation Y)
People born after 2000 (although many analysts include people born after 1995) who make up the kids, tweens and teens markets
Generation Z
Economic factors that affect consumer purchasing power and spending patterns
Economic environment
The physical environment and the natural resources that are needed as inputs by marketing activities
Natural environment
Developing strategies and practices that create a world economy that the planet can support indefinitely
Environmental sustainability
Forces that create new technologies, creating new product and market opportunities
Technological environment
Laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society
Political environment
