Chapter 5 To Know

Question 1

4 factors that affect consumer behavior

Answer 1

Cultural
Social
Personal
Psychological

Question 2

3 cultural factors

Answer 2

Culture
Subculture
Social classes

Question 3

The most basic cause of a person’s wants and behaviors

Answer 3

Culture

Question 4

The culture of a group of people who share value systems based on common life experiences

Answer 4

Subculture

Question 5

Society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviors

Answer 5

Social classes

Question 6

Three ethnic subcultures discussed in class

Answer 6

Hispanics
African-Americans
Asian Americans

Question 7

Shopping is a family affair and brand names sell well with

Answer 7

Hispanics

Question 8

Enjoy shopping more than other groups and are the most fashion conscious

Answer 8

African-Americans

Question 9

The most brand conscious and tech savvy

Answer 9

Asian-Americans

Question 10

The internet is this ethnic subcultures primary source of information

Answer 10

Hispanics

Question 11

3 Social factors

Answer 11

Reference groups
Family/household
Roles and Status

Question 12

Include ones person belongs to, wants to identify with aspirational or does not want to be identified with disassociative

Answer 12

Reference groups

Question 13

The most important “group” for most consumer buying

Answer 13

Family/household

Question 14

Expected activities

Answer 14

Role

Question 15

Esteem given to role by society

Answer 15

Status

Question 16

5 personal factors

Answer 16

Age and Life Cycle Stage 
Occupation 
Economic situation 
Lifestyle 
Personality and self-concept

Question 17

People change the goods they buy over their lifetimes

Answer 17

Age and lifecycle stage

Question 18

Influences the purchase of goods

Answer 18

Occupation bc if job is more casual or rigid

Question 19

Some goods and services are especially income sensitive

Answer 19

Economic situation

Question 20

Pattern of acting and interacting in the world (activities, interest, opinions)

Answer 20

Lifestyle (psychographics)

Question 21

People’s possessions contribute to and reflect their identities

Answer 21

Personality and Self Concept

Question 22

High in resources and innovation

Answer 22

Innovators

Question 23

Low on resources and innovation

Answer 23

Survivors

Question 24

Want to change the world

Answer 24

Ideals

Question 25

Want to make a lot of money

Answer 25

Achievement

Question 26

Want to be unique

Answer 26

Self expression

Question 27

4 psychological factors

Answer 27

Motivation
Perception
Learning
Beliefs and attitudes

Question 28

The needs that drive people

Answer 28

Motivation

Question 29

The process by which people select, organize and interpret information

Answer 29

Perception

Question 30

3 types of perception

Answer 30

Selective attention
Selective distortion
Selective retention

Question 31

Changes behavior based on experience

Answer 31

Learning

Question 32

Affect choices

Answer 32

Beliefs and attitudes

Question 33

Descriptive thoughts

Answer 33

Beliefs

Question 34

Likes and dislikes

Answer 34

Attitudes

Question 35

Vals is an example of what kind of factor

Answer 35

Personal

Question 36

Moderate incongruity

Answer 36

Not too easy but not too hard for our minds to figure out but in the middle