Chapter 5 - Socio-cultural Influences Flashcards
Role model
A person looked up to by others as an example
Commercialisation
The manage or exploitation of a person, organisation or activity to make profit
Media
A range of technologies that act as a mean of communication
Sponsor
An individual or group that provides financial or other forms of support to an event, activity, person or organisation
Sponsorship
Provision of funds or other forms of support to an event, activity, person or organisation in return for some kind of commercialisation return.
Etiquette
A convention or unwritten rule in an activity. It’s an observed rule but not enforced
Sportsmanship
Conforming to the rules, spirit and etiquette of a sport
Gamesmanship
Attempting to gain an advantage by stretching the rules to their limits
Contract to compete
An unwritten agreement to follow and abide by the rules