Chapter 5 Role and Function of Communication in Agr Dev Flashcards
Benefits
Promoting public awareness
Give information of agricultural trends & innovation
Generating small agricultural business
Education for rural development
Increase livelihood & quality of life
Level of Communication
Intrapersonal Interpersonal Small group communication Public communication Mass communication
Intrapersonal
happen in one person and its mind
Interpersonal
Between 2 or more people, try to know others personally
Small group communication
More than 3 people communication, involving everybody in term of ideas
Public communication
Public speaking: the speaker control audiences’ attention.
Happen when the larger group ineffectively communicate ( all member ), so someone must be asked to talk as the centre information
Has direct feedback.
Mass communication
occur in many people, many places, and different time, sending and receiving same information.
Direct feedback can’t be expected
Functions
Sharing, feedback, persuade, emotional, innovation
The Four Element of Communication
Source, message, channel, receiver
Source
Where, when,
Message
What should be the content
Who will receive
What form
Channel
Who is the receiver
What should it look like
What is the receiver expectation
Receiver
What info the receiver need
Cost
The way of delivering
Topic
Role of Agricultural Extension
Understanding
Approaching
Agricultural Development
Successful Agricultural Extension
- Good feedback
- Holistic understanding
- Build trust and believe
- Long term development
- Self assistance
- Self reliance
- Self esteem
- Independent farmers
- Increase in living
- Self teaching community
