Chapter 2 Communication Models and Application Flashcards
Aristotle Communication Model
Speaker, speech, audience
Berlo Communication Model (SMCR)
SMCR (Source, Model, Channel, Receiver)
Berlo-Source
Communication Skill Attitudes Knowledge Social System Culture
Berlo-Message
Elements Contents Structure Treatment Code
Berlo-Channel
Seeing Hearing Touching Smelling Tasting
Berlo-Receiver
Communication Skill Attitudes Knowledge Social System Culture
Shannon-Weaver Mathematical Model
Information Source > Transmitter > Channel (< Noises) > Receiver (Decoder) > Destination
Communication Direction
Upward (Subordinates to Superior)
Downward (Superior to Subordinates)
Lateral (Among subordinates, among superior)
The Objective of Communication
To: Inform Persuade Educate Entertain Socialize
Sender - Receiver Objective of Communication
Sender - receiver : Inform - understand Teach/ educate - Learn Please/ Entertain - Enjoy Propose/ Persuade - Dispose or decide
Maslow’s Hierarchy of Needs
Top to bottom:
- Self actualization
- Self Esteem
- Love and Belonging
- Safety and Security
- Physiological Needs
Self actualization
“the full realization of one’s potential”, and of one’s ‘true self’.
Self esteem
Confidence, achievement, respect to others, the need to be unique individual.
Love and Belonging
Sense of being connected with others in a relationship.
Safety and security
healthy, employed, family, social roles and status
