Chapter 1 Introduction

Question 1

Why Communication

Answer 1

Communication is one of the 21st Century Metro 4Cs Rubric Performance Areas

Question 2

21st Century Metro 4Cs Rubric Performance Areas

Answer 2

1. Critical Thinking
2. Collaboration
3. Communication
4. Creativity

Question 3

Critical Thinking

Answer 3

Looking at a problem in a new way and linking learning across subjects and disciplines

Question 4

Collaboration

Answer 4

Working together to reach a goal. Putting talent, expertise, and smarts to work

Question 5

Communication

Answer 5

Sharing thoughts, questions, ideas, and solutions.

Question 6

Creativity

Answer 6

Trying new approaches to get thing done equals innovation and invention

Question 7

Types of Extension

Answer 7

1. Personal Method
2. Group Method
3. Mass Method

Question 8

Personal Method

Answer 8

Demonstration, study tour

Question 9

Group Method

Answer 9

Training, lecture, seminar, panel discussion, brain storming, demonstration, study tour.

Question 10

Mass Method

Answer 10

TV, Radio, Film, Publication, Exhibition, Contest, Campaign

Question 11

How to choose method

Answer 11

1. Interest of the target group
2. Expectation
3. Number of target group
4. Budget, materials, staffs
5. Knowledge of staffs

Question 12

Goals of Agricultural Extension

Answer 12

Increase the agricultural productivity of farmers, especially small-scale farmers

Question 13

Thai 12th National Economics and Development Plan

Answer 13

Philosophy of Sufficiency Economy

Question 14

Philosophy of Sufficiency Economy

Answer 14

Moderation, Reasonable, Self-immunity

Question 15

Thailand 4.0

Answer 15

Creativity, Innovation, Smart Thailand

Question 16

Thailand 3.0

Answer 16

Heavy industri advanced machines

Question 17

Thailand 2.0

Answer 17

Light, Industry, low wages

Question 18

Thailand 1.0

Answer 18

Agriculture

Question 19

What’s Communication

Answer 19

The process of transferring information of two or more people as the sender and receiver within the role turns..

Question 20

Communication Process

Answer 20

Source > Encoding > Channel > Decoding > Receiver > Feedback> Source (cyclic)

Question 21

Intrapersonal Communication

Answer 21

One individu communication towards himself

Question 22

Interpersonal Communication

Answer 22

The communication process between two people, face to face or through communication media e.g. hand phone

Question 23

Mass Communication

Answer 23

One way communication, among single sender and many receivers e.g TV, news paper, poster, movie, etc.

Question 24

Small or Large Group Communication

Answer 24

Two ways communication among a group of people; normally having specific purpose e.g. study, seminar, etc.

Question 25

Online Communication

Answer 25

Indirect communication using online social medias through internet e.g. twitter, Facebook, instagram, etc.

Question 26

7 Things to Set Up before Communicate

Answer 26

1. Which type of communication?
2. What channel?
3. Which topic?
4. Whom to talk?
5. Do I have a communication problem?
6. How to get better communication?
7. What do I expect expect from communicating?