Chapter 1 Introduction Flashcards
Why Communication
Communication is one of the 21st Century Metro 4Cs Rubric Performance Areas
21st Century Metro 4Cs Rubric Performance Areas
- Critical Thinking
- Collaboration
- Communication
- Creativity
Critical Thinking
Looking at a problem in a new way and linking learning across subjects and disciplines
Collaboration
Working together to reach a goal. Putting talent, expertise, and smarts to work
Communication
Sharing thoughts, questions, ideas, and solutions.
Creativity
Trying new approaches to get thing done equals innovation and invention
Types of Extension
- Personal Method
- Group Method
- Mass Method
Personal Method
Demonstration, study tour
Group Method
Training, lecture, seminar, panel discussion, brain storming, demonstration, study tour.
Mass Method
TV, Radio, Film, Publication, Exhibition, Contest, Campaign
How to choose method
- Interest of the target group
- Expectation
- Number of target group
- Budget, materials, staffs
- Knowledge of staffs
Goals of Agricultural Extension
Increase the agricultural productivity of farmers, especially small-scale farmers
Thai 12th National Economics and Development Plan
Philosophy of Sufficiency Economy
Philosophy of Sufficiency Economy
Moderation, Reasonable, Self-immunity
Thailand 4.0
Creativity, Innovation, Smart Thailand
Thailand 3.0
Heavy industri advanced machines
Thailand 2.0
Light, Industry, low wages
Thailand 1.0
Agriculture
What’s Communication
The process of transferring information of two or more people as the sender and receiver within the role turns..
Communication Process
Source > Encoding > Channel > Decoding > Receiver > Feedback> Source (cyclic)
Intrapersonal Communication
One individu communication towards himself
Interpersonal Communication
The communication process between two people, face to face or through communication media e.g. hand phone
Mass Communication
One way communication, among single sender and many receivers e.g TV, news paper, poster, movie, etc.
Small or Large Group Communication
Two ways communication among a group of people; normally having specific purpose e.g. study, seminar, etc.
Online Communication
Indirect communication using online social medias through internet e.g. twitter, Facebook, instagram, etc.
7 Things to Set Up before Communicate
- Which type of communication?
- What channel?
- Which topic?
- Whom to talk?
- Do I have a communication problem?
- How to get better communication?
- What do I expect expect from communicating?
