Chapter 3 Medias in Agricultural Communication

Question 1

Newspaper

Answer 1

Strength:
daily, frequently, portable, cheap, info grouping

Limit:
ugly, no sound & motion, need reading skill, unrenewable

Question 2

Magazine

Answer 2

Strength:
frequently, portable, info grouping

Limit:
no sound & motion, need reading skill, unrenewable, no real time info, expensive

Question 3

TV

Answer 3

Strength:
daily, real time, colour full, attractive, alive

Limit:
pay more, need a specific time, unspecific info,

Question 4

Radio

Answer 4

Strength:
daily, frequently, portable, cheap, no need reading skill

Limit:
short life, non visual, no details, no motion, depends on the frequency

Question 5

Online

Answer 5

Strength:
daily, portable, real time, active communication, cheap, simple but powerful, flexible

Limit:
need advance devices, need basic skill of using technology, free speech (non genuine info)

Question 6

Advertisement

Answer 6

Paid media, mass media, one group target, sell and persuade

Question 7

Public Relation

Answer 7

Paid and free, mass media & interview, multiple target group, trust and image building

Question 8

Advertising

Answer 8

Paid medias, mass media, one group, sell/persuade

Question 9

Good Communicator

Answer 9

1. Focus to the receiver
2. Listen and more attention
3. Give the best feedback
4. Self control

Question 10

Adoption of Innovation

Answer 10

1. Awareness
2. Interest
3. Evaluation
4. First Trial
5. Can be used or rejected

Question 11

Classification of Adaptors

Answer 11

1. Innovation
2. Early Adopters
3. Early Majority
4. Late Majority
5. Late Adoption