chapter 5 flashcards
1
Q
what is self-esteem?
A
the positivity of a person’s self concept. How positive your attitude is towards yourself
2
Q
what is body image?
A
a consumer’s subjective evaluation of their physical self. not always accurate because our evaluations don’t necessarily correspond to what those around us see
3
Q
what is body cathexis?
A
a person’s feelings about his or her own body
4
Q
what does a strong body cathexis mean?
A
a strong body cathexis means that the consumer will have more frequent purchases of “preening” products
5
Q
what is gender socialization?
A
every society has expectations regarding the behaviours that are appropriate to each gender and finds ways to communicate these priorities
