chapter 13 flashcards
what are Norms?
rules dictating what is right or wrong, acceptable or unacceptable
what are the two types of Norms?
- enacted norms: rules like green light means “go” and a red one means “stop”
- crescrive norms: more subtler. these are embedded in a culture and discovered only through interaction with other members of that culture
what are the 3 types of Crescive Norms and what is their purpose?
These norms operate to define a culturally appropriate behaviour
- customer: a norm handed down from the past that controls basic behaviours, such as division of labour in a household or the practice of particular ceremonies
- more: a custom with a strong moral overtone. a more often involves a taboo or forbidden behaviour, such as incest or cannibalism. violation of a more is often met with strong punishment foremother members of a society
- conventions: norms regarding the conduct of everyday life. these rules deal with the subtleties of consumer behaviour, including the “correct” way to furnish one’s house, wear one’s clothes, host a dinner party, and so on
what is Cultural Formulae?
many popular art forms, generally follow a cultural formula, where certain roles and props occur consistently
what is Creolization?
occurs when foreign influences integrate with local meanings, and there are many consumption relevant consequences of this process
what is a Digital Customer?
- a consumer how has grown up in the world of the internet.
- a consumer who is more conscious and less prone to influence
- a consumer that want to (and do) participate in co creation according to their own needs and preferences
- consumer that does not want to be merely passive recipients of communication- hey want to be listened to and interacted with
what is Influencer Marketing?
a strategy where brands collaborate with individuals who have a strong social media following to promote their products or services to that audience
what is OMNI channel?
offering a consistent and seamless experience across all channels, online and offline, to provide customers with a unified and convenient interaction with a brand
what is Customer Journey?
a complete experience a customer has with a company, from discovering the brand to making a purchase and beyond. it involves stage like awareness, consideration, decision, purchase, and post purchase interactions. understanding this journey helps businesses tailor their strategies to meet customer needs and improve satisfaction.
