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Consumer Behavior > chapter 5 flash cards > Flashcards

chapter 5 flash cards

1
Q

what is sentiment analysis?

A

sometimes called conversation analysis; automatic procedures that search social networking sites like Twitter for phrases/sentences that are coded for emotional meaning

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2
Q

what are motivations?

A

inner reasons or driving forces behind human actions that drive consumers to address real needs

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3
Q

what is homeostasis?

A

state of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream

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4
Q

what is self-improvement motivation?

A

motivations aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state

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5
Q

what is regulatory focus theory?

A

puts forward the notion that consumers orient their behavior either through a prevention or promotion focus

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6
Q

what is Maslow’s hierarchy of needs?

A

a theory of human motivation that describes consumers as addressing a finite set of prioritized needs

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7
Q

What is utilitarian motivation?

A

drive to acquire products that can be used to accomplish something

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8
Q

what is hedonic motivation?

A

drive to experience something emotionally gratifying

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9
Q

what is consumer involvement?

A

degree of personal relevance a consumer finds in pursuing value from a particular category of consumption

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10
Q

what is moderating variable?

A

variable that changes the nature of the relationship between two other variables

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11
Q

what is product involvement?

A

the personal relevance of a particular product category

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12
Q

what are product enthusiasts?

A

consumers with very high involvement in some product category

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13
Q

what is shopping involvement?

A

personal relevance of shopping activities

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14
Q

what is situational involvement?

A

temporary interest in some imminent purchase situation

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15
Q

what is enduring involvement?

A

ongoing interest in some product or opportunity

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16
Q

what is emotional involvement?

A

type of deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity

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17
Q

what is emotion?

A

a specific psychobiological reaction to a human appraisal

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18
Q

what is psychobiological?

A

a response involving both psychological and physical human responses

19
Q

what is visceral responses?

A

certain feeling states that are tied to physical reactions/behavior in a very direct way

20
Q

what is cognitive appraisal theory?

A

school of thought proposing that specific types of appraisal thoughts can be linked to specific types of emotions

21
Q

what is anticipation appraisal?

A

appraisal focusing on the future that can elicit anticipatory emotions like hopefulness or anxiety

22
Q

what is agency appraisal?

A

reviewing responsibility for events; can evoke consequential emotions like gratefulness, frustration, guilt, or sadness

23
Q

what is equity appraisal?

A

considering how fair some event is; can evoke emotions like warmth or anger

24
Q

what is outcomes appraisal?

A

considering how something turned out relative to one’s goals; can evoke emotions like joyfulness, satisfaction, sadness, or pride

25
Q

what is mood?

A

general affective state

26
Q

what are mood congruent judgements?

A

evaluations in which the value of a target is influenced in a consistent way by one’s mood

27
Q

what is consumer self construal?

A

the manner in which a consumer thinks about him/herself as either an independent person or an interdependent self within a network of others

28
Q

what is consumer affect?

A

feelings a consumer has about a particular product or activity, often expressed as tone or liking

29
Q

what is autonomic measures?

A

means of recording responses based on either automatic visceral reactions or neurological brain activity

30
Q

what is eye tracking technology?

A

combination of hardware and software that measures precisely where one’s pupils are gazing and assesses amount of pupil dilation. Eye-tracking technologies automatically record consumers’ gazes.

31
Q

What is pad?

A

pleasure–arousal–dominance; a self-report measure that asks respondents to rate feelings using semantic differential items

32
Q

what is bipolar?

A

situation wherein if one feels joy he or she cannot also experience sadness

33
Q

what is flow?

A

extremely high emotional involvement in which a consumer is engrossed in an activity

34
Q

what is emotional expressiveness?

A

extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences

35
Q

what is emotional intelligence?

A

awareness of the emotions experienced in a given situation and the ability to control reactions to these emotions

36
Q

emotional effect on memory

A

better recall when emotion is attached to memory.

37
Q

autobiographical memories

A

cognitive representation of meaningful events in one’s life

38
Q

mood-congruent recall

A

consumers will remember information better when the mood they are currently in matches the mood they were in when originally exposed to the information

39
Q

schema-based affect

A

emotions that become stored as part of the meaning for a category (a schema)

40
Q

aesthetic labor

A

effort put forth by employees in carefully managing their appearance as a requisite for performing their job well

41
Q

emotional labor

A

effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job

42
Q

self-conscious emotions

A

specific emotions that result from some evaluation or reflection of one’s own behavior, including pride, shame, guilt, and embarrassment

43
Q

emotional contagion

A

extent to which an emotional display by one person influences the emotional state of a bystander

44
Q

product contamination

A

refers to the diminished positive feelings someone has about a product because another consumer has handled the product

Consumer Behavior (8 decks)

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