chapter 5 flash cards

Question 1

what is sentiment analysis?

Answer 1

sometimes called conversation analysis; automatic procedures that search social networking sites like Twitter for phrases/sentences that are coded for emotional meaning

Question 2

what are motivations?

Answer 2

inner reasons or driving forces behind human actions that drive consumers to address real needs

Question 3

what is homeostasis?

Answer 3

state of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream

Question 4

what is self-improvement motivation?

Answer 4

motivations aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state

Question 5

what is regulatory focus theory?

Answer 5

puts forward the notion that consumers orient their behavior either through a prevention or promotion focus

Question 6

what is Maslow’s hierarchy of needs?

Answer 6

a theory of human motivation that describes consumers as addressing a finite set of prioritized needs

Question 7

What is utilitarian motivation?

Answer 7

drive to acquire products that can be used to accomplish something

Question 8

what is hedonic motivation?

Answer 8

drive to experience something emotionally gratifying

Question 9

what is consumer involvement?

Answer 9

degree of personal relevance a consumer finds in pursuing value from a particular category of consumption

Question 10

what is moderating variable?

Answer 10

variable that changes the nature of the relationship between two other variables

Question 11

what is product involvement?

Answer 11

the personal relevance of a particular product category

Question 12

what are product enthusiasts?

Answer 12

consumers with very high involvement in some product category

Question 13

what is shopping involvement?

Answer 13

personal relevance of shopping activities

Question 14

what is situational involvement?

Answer 14

temporary interest in some imminent purchase situation

Question 15

what is enduring involvement?

Answer 15

ongoing interest in some product or opportunity

Question 16

what is emotional involvement?

Answer 16

type of deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity

Question 17

what is emotion?

Answer 17

a specific psychobiological reaction to a human appraisal

Question 18

what is psychobiological?

Answer 18

a response involving both psychological and physical human responses

Question 19

what is visceral responses?

Answer 19

certain feeling states that are tied to physical reactions/behavior in a very direct way

Question 20

what is cognitive appraisal theory?

Answer 20

school of thought proposing that specific types of appraisal thoughts can be linked to specific types of emotions

Question 21

what is anticipation appraisal?

Answer 21

appraisal focusing on the future that can elicit anticipatory emotions like hopefulness or anxiety

Question 22

what is agency appraisal?

Answer 22

reviewing responsibility for events; can evoke consequential emotions like gratefulness, frustration, guilt, or sadness

Question 23

what is equity appraisal?

Answer 23

considering how fair some event is; can evoke emotions like warmth or anger

Question 24

what is outcomes appraisal?

Answer 24

considering how something turned out relative to one’s goals; can evoke emotions like joyfulness, satisfaction, sadness, or pride

Question 25

what is mood?

Answer 25

general affective state

Question 26

what are mood congruent judgements?

Answer 26

evaluations in which the value of a target is influenced in a consistent way by one’s mood

Question 27

what is consumer self construal?

Answer 27

the manner in which a consumer thinks about him/herself as either an independent person or an interdependent self within a network of others

Question 28

what is consumer affect?

Answer 28

feelings a consumer has about a particular product or activity, often expressed as tone or liking

Question 29

what is autonomic measures?

Answer 29

means of recording responses based on either automatic visceral reactions or neurological brain activity

Question 30

what is eye tracking technology?

Answer 30

combination of hardware and software that measures precisely where one’s pupils are gazing and assesses amount of pupil dilation. Eye-tracking technologies automatically record consumers’ gazes.

Question 31

What is pad?

Answer 31

pleasure–arousal–dominance; a self-report measure that asks respondents to rate feelings using semantic differential items

Question 32

what is bipolar?

Answer 32

situation wherein if one feels joy he or she cannot also experience sadness

Question 33

what is flow?

Answer 33

extremely high emotional involvement in which a consumer is engrossed in an activity

Question 34

what is emotional expressiveness?

Answer 34

extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences

Question 35

what is emotional intelligence?

Answer 35

awareness of the emotions experienced in a given situation and the ability to control reactions to these emotions

Question 36

emotional effect on memory

Answer 36

better recall when emotion is attached to memory.

Question 37

autobiographical memories

Answer 37

cognitive representation of meaningful events in one’s life

Question 38

mood-congruent recall

Answer 38

consumers will remember information better when the mood they are currently in matches the mood they were in when originally exposed to the information

Question 39

schema-based affect

Answer 39

emotions that become stored as part of the meaning for a category (a schema)

Question 40

aesthetic labor

Answer 40

effort put forth by employees in carefully managing their appearance as a requisite for performing their job well

Question 41

emotional labor

Answer 41

effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job

Question 42

self-conscious emotions

Answer 42

specific emotions that result from some evaluation or reflection of one’s own behavior, including pride, shame, guilt, and embarrassment

Question 43

emotional contagion

Answer 43

extent to which an emotional display by one person influences the emotional state of a bystander

Question 44

product contamination

Answer 44

refers to the diminished positive feelings someone has about a product because another consumer has handled the product