Chapter 5 - E-Business: Managing the Customer Experience Flashcards
1
Q
E-Business
A
- Conducting online transactions with customers by collecting and analyzing business information, carrying out the exchanges, and maintaining online relationships with customers
2
Q
E-Marketing
A
- Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools
3
Q
Interactive Marketing
A
- Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through channels such as the Internet and virtual reality kiosks
4
Q
Corporate Websites
A
- Site designed to increase a firm’s visibility, promote its offerings, and provide information to interested parties
5
Q
Marketing Websites
A
- Site whose main purpose is to increase purchases by visitors
6
Q
Business-to-business (B2B) Marketing
A
- Use of the Internet for business transactions between organizations
7
Q
E-Procurement
A
- Use of the Internet by organizations to solicit bids and purchase goods and services from suppliers
8
Q
Business-to-Consumer (B2C) E-Marketing
A
- Selling directly to consumers over the Internet
9
Q
Electronic Storefronts
A
- Company websites that sell products to customers
10
Q
Electronic Shopping Cart
A
- File that holds items the online shopper has chosen to buy
11
Q
Bots (Shopbots)
A
- Software program that allows online shoppers to compare the price of a particular product offered by several online retailers
12
Q
Encryption
A
- The process of encoding data for security purposes
13
Q
Secure Sockets Layer (SSL)
A
- Technology that secures a website by encrypting information and providing authentcation
14
Q
Electronic Signatures
A
- Electronic identification that allows legal contracts such as home mortgages and insurance policies to be exchanged online
15
Q
Firewall
A
- Electronic barrier between a company’s internal network and the Internet that limits access into and out of the network
