Chapter 4 - Social Media: Living in the Connected World

Question 1

Social Media

Answer 1

• Different forms of electronic communication through which users can create online communities to exchange information, ideas, messages, and other content such as videos or music

Question 2

Social Media Platform

Answer 2

• A type of software or technology that allows users to build, integrate, or facilitate a community, interaction among users, and user-generated content

Question 3

Social Media Tool

Answer 3

• Software (such as an app or blog) that enables users to communicate with each other online

Question 4

Social-Networking Sites

Answer 4

• A website that provides virtual communities through which people can share information, post opinions, and increase their circle of online friends

Question 5

Bookmarking

Answer 5

• A platform that gives users a place to save, organize, and manage links to websites and other Internet resources

Question 6

Social News Site

Answer 6

• A platform where users can post news items to links to outside articles, then vote on which postings get the most prominent display

Question 7

Online Forums

Answer 7

• A platform where users post messages and hold conversations on specified topics

Question 8

Blogging Sites

Answer 8

• A platform where a host or writer posts information or opinions on various topics and followers may respond

Question 9

Microblogs

Answer 9

• A blog posting that contains only a few words (such as Twitter)

Question 10

App

Answer 10

• Short for application
• A free or purchased software download that links users to a wide range of goods and services, media and text content, social media platforms, search engines, and the like

Question 11

QR Codes

Answer 11

• Short for “quick response”

- A two-dimensional bar-code that can be read by some mobile phones with cameras

Question 12

Social Media Marketing (SMM)

Answer 12

• The use of social media portals to create a positive influence on consumers or business customers toward an organization’s brand, products, public image, or website

Question 13

Social Media Marketing Plan

Answer 13

• A formal document that identifies and describes goals and strategies, targeted audience, budget, and implementation methods, as well as tactics for monitoring, measuring, and managing the SMM effort

Question 14

Influencers

Answer 14

• Individuals with the capability of affecting the opinions or actions of others

Question 15

Cycle of SMM

Answer 15

• Set Goals
• Target Audience
• Develop Strategies
• Produce Content
• Implement Plan
• Monitor and Measure

Question 16

Content Marketing

Answer 16

• Creating and distributing relevant and targeted material to attract and engage an audience with the goal of driving them to a desired action

Question 17

Social Media Marketing

Answer 17

• The process of tracking, measuring, and evaluating a firm’s social media marketing initiatives

Question 18

Social Media Analytics

Answer 18

• Tools that help marketer’s trace, measure, and interpret data related to social media marketing initiatives

Question 19

Return on Investment (RoI)

Answer 19

• The rate of revenues received for every dollar spent on an expense