Chapter 14 - Marketing Channels and Supply Chain Management Flashcards
1
Q
Distribution
A
- Movement of goods and services from producers to consumers
2
Q
Marketing (Distribution) Channel
A
- System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user
3
Q
Logistics
A
- Process of coordinating the flow of information, goods, and services among members of the distribution channel
4
Q
Supply Chain Management
A
- Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
5
Q
Physical Distribution
A
- Broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer
6
Q
Marketing Intermediary (Middleman)
A
- Wholesaler or retailer that operates between producers and consumers or business users
7
Q
Wholesaler
A
- Channel intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or business or B2B customers
8
Q
Direct Channel
A
- Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user
9
Q
Direct Selling
A
- Strategy designed to establish direct sales contact between producer and final user
10
Q
Manufacturer’s Representative
A
- Agents wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commission on each sale
11
Q
Dual Distribution
A
- Network that moves products to a firm’s target market through more than one marketing channel
12
Q
Reverse Channels
A
- Channel designed to return goods to their producers
13
Q
Intensive Distribution
A
- Distribution of a product through all available channels
14
Q
Selective Distribution
A
- Distribution of a product through a limited number of channels
15
Q
Exclusive Distribution
A
- Distribution of a product through a single wholesaler or retailer in a specific geographic region
16
Q
Closed Sales Territories
A
- Exclusive geographic selling region of a distributor
17
Q
Tying Agreements
A
- Arrangement that requires a marketing intermediary to carry items other than those they want to sell
18
Q
Channel Captain
A
- Dominant and controlling member of the marketing channel
19
Q
Gray Goods
A
- Products manufactured abroad under license from a US firm and then sold in the US market in competition with that firm’s own domestic output
20
Q
Vertical Marketing Systems
A
- Planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain
21
Q
Forward Integration
A
- Process through which a firm attempts to control downstream distribution
22
Q
Backward Integration
A
- Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials
23
Q
Corporate Marketing System
A
- VMS in which a single owner operates the entire marketing channel
24
Q
Administered Marketing System
A
- VMS that achieves channel coordination when a dominant channel member exercises its power
25
Q
Contractual Marketing System
A
- VMS that coordinates channel activities through formal agreements among participants
26
Q
Retail Cooperative
A
- Group of retailers that establish a shared wholesaling operation to help them compete with chains
27
Q
Franchise
A
- Contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirements of a manufacturer or other franchiser
28
Q
Supply Chain
A
- Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers
29
Q
Upstream Managemant
A
- Controlling part of the supply chain that involves raw materials, inbound logistics, and warehouse and storage facilities
30
Q
Downstream Management
A
- Controlling part of the supply chain that involves finished product storage, outbound logistics, marketing and sales, and customer service
31
Q
Radio Frequency Identification
A
- Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance`
32
Q
Enterprise Resource Planning System
A
- Software system that consolidates data from among a firm’s various business units
33
Q
Third-party (Contract) Logistics Firms
A
- Company that specializes in handling logistics activities for other firms
34
Q
Suboptimization
A
- Condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals
35
Q
Common Carriers
A
- Businesses that provide transportation services as for-hire carriers to the general public
36
Q
Contract Carriers
A
- For-hire transporters that do not offer their services to the general public
37
Q
Private Carriers
A
- Transporters that provide service solely for internally generated freight
38
Q
Intermodal Operations
A
- Combination of transport models, such as rail and highway carriers, air and highway carriers, and water and air carriers, to improve customer service and achieve cost advantages
39
Q
Materials Handling System
A
Set of activities that move production inputs and other goods within factories, warehouses, and transportation terminals
40
Q
Containerization
A
- Process of combining several unitized loads into a single, well-protected load for shipment
