Chapter 5: Digital Mail Campaigns Flashcards
0
Q
Offer
A
Entices the audience to respond to the organization (main goal of the campaign)
1
Q
What are they?
A
All forms of mail advertising
2
Q
Premium
A
Something free in the package to entice the audience
3
Q
What do they do?
A
Get the audience to take action immediately
4
Q
Outer Envelope
A
(Carrier) containing the package
5
Q
Letter
A
Emphasizes the offer and benefits
6
Q
Brochure
A
Data sheet (re-emphasizes benefits)
7
Q
Reply Vehicle
A
Allows recipient to respond
8
Q
Business Reply Envelope (BRE)
A
Way for recipient to mail back the reply
9
Q
Teaser
A
Few lines of copy written on the front of envelope
